April 09th 2018 A’dam
5-Day DesignThinkers Global Bootcamp Week


NOTE: This edition of the DesignThinkers Global Bootcamp is currently sold out. Please look for future dates or reach out to us if you would like us to put your name on the waiting list.

(English spoken) The DesignThinkers Bootcamp offers a unique team of internationally recognized and highly experienced Design Thinking practitioners from the business, design and academic world. A combination of Personal Coaching, Master Classes and in-depth knowledge of Service Design Thinking Tools and Methodology. ‘Learning by Doing’ at the DesignThinkers Bootcamp April 09th – 13th 2018 in Amsterdam with as main objective: Guiding participants how to apply Design Thinking to Business.

The coaches will share their experiences during the DesignThinkers Bootcamp week and will guide you and your team on a specific topic during the process from doing Research to Designing Service Concepts and Implementation of these Concepts in complex organizations.

David Kester, advises on complex innovation and design projects with industry and national governments. David worked for over 25 years in the creative industries and is former Chief Executive of the UK Design Council. View David’s profile

Arnoud Koning, will be your Business Coach. Within Procter & Gamble’s Global Business Services organization, Arnoud set up a global Design Thinking program and has experienced Design Thinking in Service Design up to savings & simplification programs.
View Arnoud’s profile

Professor Ralf Beuker, will be your Academic Coach. Dean Faculty of Design
Muenster University of Applied Sciences and a Strategy Thinking Coach targeting decision makers in the creative industries including design oriented companies in particular.
View Ralf’s profile

Els Dragt, is a trend researcher with over fifteen years of experience in spotting and analysing seeds of change. She has worked at several agencies and for various (inter)national clients, ranging from non-profit to commercial ones such as Viacom, ABN AMRO, Nike and the Dutch Ministry of General Affairs. As a lecturer she shares her trend expertise with future trend professionals, her students at Fontys Academy for Creative Industries. View Els’s profile.

DT Bootcamp coaches

The Masterclasses with top professionals from the service design field and the hands-on training inspired my work as a human centered design consultant and trainer. The DT Bootcamp was a wonderful experience. Thanks Designthinkers!

Alexander Faga, Swisscom (www.swisscom.ch)

DT Bootcamp is refreshing, informative and fun. A week of hard work, but the right mix of theory and practice, the program never boring. The international setting and participants from different business sectors provide you with special insights. Highlight of the program, I found the daily masterclass. Very practical oriented and therefore directly applicable to my current work.

Hans Buursink, Nationale-Nederlanden (www.nn.nl)
The facilitators will focus continuously on your teams’ progress of the different activities during the DesignThinkers Bootcamp.

Arne van Oosterom, thought leader in the field of Service Design Thinking and founder of DesignThinkers Group and DesignThinkers Academy with extensive experience in facilitating and developing Service Design Thinking training sessions. View Arne’s profile

Tim Schuurman, highly experienced senior trainer and senior facilitator for Service Design Thinking training sessions with a background in Change Management and Business Modeling and co-founder of DesignThinkers Academy. View Tim’s profile

Jeroen van der Weide, is a senior facilitator stimulating creative leadership within corporate environments to find new solutions for business problems by designing and facilitating creative processes through Design Thinking. View Jeroen’s profile

Thomas de Bresser, is a senior facilitator, loves to work on human centered innovation as a Design Thinking facilitator and venture/service builder. He focusses on working on problems worth solving with innovative business models and new technologies (eg. Blockchain, AI, VR). View Thomas’s profile

Edoardo Costa, is a facilitator and service designer with a strong focus on visual facilitation for customer journey mapping projects. View Edoardo’s profile
We strongly believe in ‘Learning by Doing’, so the DesignThinkers Bootcamp will be a high energy and hands-on event. You’ll be challenged to work in small teams on a real case and learn to work with Service Design and Design Thinking tools like Personas, Cultural Probes, Customer Journey Mapping, Stakeholder Mapping, Value Network Mapping, Prototyping, Business Modeling, Road Mapping and more. Moreover, a focus of this program will be on exploring the questions how to integrate these tools in an organization and how to create buy-in within an organization and with your sponsors.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

The DT Bootcamp is especially designed for ‘Industry Executives’, ‘Senior Government Policy Makers’ and ‘Independent Professionals’ who want to take the next step towards actually using Design Thinking in their daily work. Next to learning Service Design Thinking tools and methodology and transforming your way of thinking and your mindset, the Bootcamp coaches are all practitioners and will guide participants toward putting Design Thinking into practice.

Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment. But we will also facilitate train-the-trainer aspects, so by transforming your mindset and your way of thinking you will be able to train your own team.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.


Monday April 09th – WELCOMING & RESEARCH DAY (location t.b.a.)
09:30 hr Registration and welcoming
10:00 hr Introduction ‘DesignThinkers Bootcamp’ and Team Introduction Game
11:00 hr LEARNING: Master Class, by Research Agency
12:00 hr DOING: Challenge
12:30 hr Lunch (provided for during Design Research)
13:30 hr Design Research: GO OUT
15:00 hr Trends & Insights
16:30 hr Team Presentations
17:15 hr Reflection and Preparations for next day
18:00 hr Arranged Dinner

Tuesday April 10th – DESIGN DAY (location t.b.a.)
09:30 hr Briefing Team Coach
10:00 hr LEARNING: Master Class ‘Design’
11:30 hr DOING: From Insights to Concepts
12:30 hr Lunch (provided for)
13:00 hr DOING: From Insights to Concepts
16:30 hr Team Presentations
17:15 hr Reflection and Preparations for next day

Wednesday April 11th – FUNDAMENTALS DAY (location t.b.a.)
09:30 hr Briefing Team Coach
10:00 hr LEARNING: Master Class ‘Fundamentals’
11:30 hr DOING: Service Scenarios and Business Models
12:30 hr Lunch (provided for)
13:00 hr DOING: Prototyping
15:00 hr DOING: Testing
16:30 hr Team Presentations
17:15 hr Reflection and Preparations for next day

Thursday April 12th – BUSINESS DAY (location t.b.a.)
09:30 hr Briefing Team Coach
10:00 hr LEARNING: Master Class ‘How to adopt Design Thinking in your organization?’
11:30 hr DOING: Implementation Strategy
12:30 hr Lunch (provided for)
13:00 hr DOING: Designing Dragons’ Den Presentations ‘How to convince and involve your sponsor?’
16:30 hr DOING: Dragons’ Den Presentations
17:15 hr Price Winner
18:00 hr Party Time & Networking Event

Friday April 13th – NETWORKING DAY (location t.b.a.)
10:00 hr Reflection by Facilitators
10:30 hr Networking, & Break-out Sessions
12:30 hr Lunch (provided for)
13:00 hr Networking & Break-out Sessions
16:00 hr Handing out Toolkit & Wrap-up
16:30 hr Handing out Certificates and Champagne

Language: English
Venue: NL Studio’s, Lijnbaansstraat 17, 1016 ST Amsterdam
Dates: April 09th – 13th 2018

Max. participants: 30

Ticket Price: Early Bird Ticket Price € 2.950,= until February 25th 2018, Regular Ticket Price € 3.150,= until March 25th 2018 and Late Ticket Price € 3.250,= (including lunch, snacks and drinks)*. Prices are excl. VAT. Discounts available for teams signing up or NGO’s and self employed.

REGISTRATION: to enroll for this training, please click the Registration button on the top right corner of this page.

NOTE: This edition of the DesignThinkers Global Bootcamp is currently sold out. Please look for future dates or reach out to us if you would like us to put your name on the waiting list.