August 20th 2018 Johannesburg
5-Day DesignThinkers Bootcamp Week


The DesignThinkers Bootcamp offers a unique team of internationally recognized and highly experienced Design Thinking practitioners from the business, design and academic world. A combination of Personal Coaching, Master Classes and in-depth knowledge of Service Design Thinking Tools and Methodology. ‘Learning by Doing’ at the DesignThinkers Bootcamp August 20th – August 24th 2018 in Johannesburg with as main objective: Guiding participants how to apply Design Thinking to Business.

dt_bootcamp_4-03 copy—————————————————————————————————————-

The coaches will share their experiences during the DesignThinkers Bootcamp week and will guide you and your team on a specific topic during the process from doing Research to Designing Service Concepts and Implementation of these Concepts in complex organizations.

Katherine Train, will be your research and empathy coach. She has researched the application of empathy in organisations through the lens of the emerging South African development as a new democracy, with its cultural and resource diversity and history of social upheaval. Katherine has been facilitating workshops on empathy and related topics since 2005 in corporate, NGO and the public sector. View Katherine’s Profile

Mugendi K. M’Rithaa will be your Design Coach. Mugendi is an Industrial Designer/Educator/Researcher with a passion for Africa, Design and Technology. He brings a wealth of knowledge around human-centred design. His international academic and professional career is highly cited, and evident in the numerous boards he serves on, his research output, and broad peer admiration. View Mugendi K. M’Rithaa’s profile

Abbas Jamie will be your Business Coach. He is a seasoned businessman and corporate executive with a strong track record of experience in both government and private sector. Abbas drives innovation in Aurecon on an African scale with a focus on developing new inovation narratives for Afrika. View Abbas’s profile

Michael Steingress is More than Metric’s (Smaply, ExperienceFellow) business developer and is constantly looking for free spots for journey maps on his company’s office walls. He regularly gives talks and workshops on service design and journey mapping. It’s also a topic he enjoys teaching to a younger generation at universities in France and Austria.View Michael’s Profile


The Masterclasses with top professionals from the service design field and the hands-on training inspired my work as a human centred design consultant and trainer. The DT Bootcamp was a wonderful experience. Thanks Designthinkers!

Alexander Faga, Swisscom (

DT Bootcamp is refreshing, informative and fun. A week of hard work, but the right mix of theory and practice, the program never boring. The international setting and participants from different business sectors provide you with special insights. Highlight of the program, I found the daily masterclass. Very practical oriented and therefore directly applicable to my current work.

Hans Buursink, Nationale-Nederlanden (


The facilitators will focus continuously on your teams’ progress of the different activities during the DesignThinkers Bootcamp.

Tim Schuurman, highly experienced senior trainer and senior facilitator for Service Design Thinking training sessions with a background in Change Management and Business Modeling and co-founder of DesignThinkers Academy. View Tim’s profile

Robert Bloom, is a senior facilitator stimulating creative leadership within corporate environments. Robert strives to help organisations find new opportunities, strategies and structures that drive market leadership and sustainable transformation. View Robert’s profile

The purpose of DT Bootcamp is to equip you with powerful design tools and methods that enable you to reach your professional and personal goals.

During this week-long experience, you’ll learn why, when, and how to conduct ethnographic research, build personas, create customer journey maps, construct prototypes, identify value exchange among stakeholders, and more.

We strongly believe in ‘Learning by Doing’, so the DesignThinkers Bootcamp will be a high energy and hands-on event. You’ll be challenged to work in small teams on a real case. A key focus of this program will be on exploring how to integrate these tools in an organization and how to create buy-in within an organization and with your sponsors.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

In addition to learning Service Design Thinking tools and methodology and transforming your way of thinking and your mindset, the Bootcamp coaches are all practitioners and will guide participants toward putting Design Thinking into practice.


You will also work closely with the day-coaches, and with other participants to grapple with questions like:

  • How to successfully implement Design Thinking in a fast-paced business environment, especially if there’s little capacity or appetite for change?
  • How to build greater empathy in your organization in order to identify and address the needs & wants of your customers, employees, and other stakeholders?
  • How to increase your tolerance for failure and create an environment where you learn faster?
  • How to create a sustainable culture of innovation by design?

In addition to the training program you will be provided with a toolkit, certificate and access to the DT Academy Network virtual environment.


Venue: t.b.c., Johannesburg, South Africa.

Monday August 20th – WELCOMING & RESEARCH DAY
09:30 hr Registration and welcoming
10:00 hr Introduction ‘DesignThinkers Bootcamp’ and Team Introduction Game
11:00 hr LEARNING: Master Class, by Katherine Train (Research and Empathy)
12:00 hr DOING: Challenge
12:30 hr Lunch (provided for during Design Research)
13:30 hr Design Research: GO OUT
15:00 hr Trends & Insights
16:30 hr Team Presentations
17:15 hr Reflection and Preparations for next day

Tuesday August 21st – DESIGN DAY
09:30 hr Briefing Team Coach
10:00 hr LEARNING: Master Class ‘Design’
11:30 hr DOING: From Insights to Concepts
12:30 hr Lunch (provided for)
13:00 hr DOING: From Insights to Concepts
16:30 hr Team Presentations
17:15 hr Reflection and Preparations for next day

Wednesday August 22nd – FUNDAMENTALS DAY
09:30 hr Briefing Team Coach
10:00 hr LEARNING: Master Class ‘Fundamentals’
11:30 hr DOING: Service Scenarios and Business Models
12:30 hr Lunch (provided for)
13:00 hr DOING: Prototyping
15:00 hr DOING: Testing
16:30 hr Team Presentations
17:15 hr Reflection and Preparations for next day

Thursday August 23rd – BUSINESS DAY
09:30 hr Briefing Team Coach
10:00 hr LEARNING: Master Class ‘How to adopt Design Thinking in your organization?’
11:30 hr DOING: Implementation Strategy
12:30 hr Lunch (provided for)
13:00 hr DOING: Designing Dragons’ Den Presentations ‘How to convince and involve your sponsor?’
16:30 hr DOING: Dragons’ Den Presentations
17:15 hr Price Winner
18:00 hr Party Time & Networking Event

Friday August 24th – APPLICATION DAY
10:00 hr Planning for challenging work contexts (and how to handle this)

11:15 hr Customer journey mapping master class with Smaply
12:30 hr Lunch (provided for)
13:00 hr Action plan (prototype) to take DT back to your organisation
15:00 Handing out Certificates and Champagne

Language: English
Venue: TBC, Johannesburg, South Africa.
Dates: Monday August 20th – Friday August 24th 2018

Max. participants: 30

Ticket Price: Early Bird Ticket Price RAND 17.475,= until July 26th 2018, Regular Ticket Price RAND 18.245,=  (including lunch, snacks and drinks)*. Discounts available for teams signing up or NGO’s and self employed.

REGISTRATION: to enroll for this training, please click the Registration button on the top right corner of this page.