April 30th 2018 Miami
5-Day DesignThinkers Bootcamp Week USA



The DesignThinkers Bootcamp is a unique opportunity for you to learn the principles and practices of Design Thinking from a diverse team of internationally recognized coaches from the worlds of research, design, business, and academia.

At DesignThinkers Academy, we believe in learning by doing and the power of human-centered design as a strategic and competitively differentiating tool. The DT Bootcamp is a high energy, deep-dive training, combining hands-on learning with personal coaching.  You will walk away equipped with the tools and methods needed to implement Design Thinking in your organization.

The purpose of DT Bootcamp is to equip you with powerful design tools and methods that enable you to reach your professional and personal goals.

During this week-long experience, you’ll learn why, when, and how to conduct ethnographic research, build personas, create customer journey maps, construct prototypes, identify value exchange among stakeholders, and more.

You will also work closely with four different expert day-coaches, and with other participants to grapple with questions like:

  • How to successfully implement Design Thinking in a fast-paced business environment, especially if there’s little capacity or appetite for change?
  • How to build greater empathy in your organization in order to identify and address the needs & wants of your customers, employees, and other stakeholders?
  • How to increase your tolerance for failure and create an environment where you learn faster?
  • How to create a sustainable culture of innovation by design?


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The DesignThinkers Bootcamp has been crafted for leaders who are seeking new ideas, methods, and strategies for addressing the complex challenges facing their organizations and communities.

Often described as a human-centered approach to innovation, Design Thinking is being used across the globe in a wide range of settings and industries, including public and private corporations, non-profits, universities, and government agencies. We will share stories and case studies of how this methodology has been applied, such as:

  • Co-creating solutions with partners and customers.
  • Developing new products and services that meet the real needs of real people.
  • Designing experiences focused on attracting and retaining customers and/or employees.



I am now well equipped to facilitate human-centred service design for clients that will delight and ultimately provide innovative solutions to their complex problems.

– Tracy Figg, Innovator & Marketing Strategist
Tracy Figg Consulting & Coaching

Being with a group of people that is eager to learn, grow and create something meaningful.. it was invigorating. An intense week, filled with tools, authentic conversations, and good food. Love it. I learned, laughed and gained confidence about myself and how I work. When is Bootcamp 2?

– Chantale Jacques-Gagnon, Business Adviser
Ruse & Colombe

I knew that I would likely be able to use what I learned in my current role. However, I did not know exactly what the journey would be. It was an amazing experience every day. What you get out of this will go beyond learning about Design Thinking. You will better understand a current problem facing the community. You will learn about teamwork and working under pressure. No detail was overlooked by Marc, Adriana, Rose and the many volunteers who helped throughout the week. I hope our recommendations to the Red Cross and other organizations that participated can help those who work to support refugees in Toronto.

– Trudy Button, Certified Human Resources Leader

If someone told me they could only go to one training session for the year, I would not hesitate to recommend Design Thinking Bootcamp as the one and only option.

– Nick Purbrick, IS Business Partner



Our team of expert coaches and facilitators will share their experiences during the DT Bootcamp and will guide you and your workshop team as you solve a real-world design challenge, from the research phase to designing concepts. We will cover strategies for implementing new solutions using Design Thinking in organizations.


Liz Kelley is a creative and analytical thinker who mines the ephemera of daily life for rich cultural insights that shape the design of new products, services, and experiences. With a decade of experience conducting ethnography and her formal training in anthropological theory and methods, she is able to translate big concepts into real-world solutions that meet both the unmet needs of individuals and the business objectives of clients in industries including healthcare, energy, tech, financial services, CPG, and retail. Read more at Liz’s full Linkedin profile.

John Bielenberg is a co-founder of Future, where he makes thinking wrong your secret weapon, leading design blitzes for business, talent, marketing and foundation leaders to develop innovation and stakeholder value. John is also the founder of Project M which inspires and educates young designers and creatives by proving their work has a significant impact on improving communities. Read more at John’s full LinkedIn profile.

Arnoud Koning, will be your fundamentals day coach. Arnoud set up the global Design Thinking program within Procter & Gamble’s Global Business Services organization. He has experience applying (Service) Design Thinking across a number of  functions and programs within P&G including sales, IT, HR and operations.
View Arnoud’s profile

Mark Ciesko is a creative and empathetic design leader who believes in the power of team genius. He leverages over 25 years of diverse experiences in senior leadership positions in an agency setting and working for two Fortune 50 companies, where he crafted new approaches to innovation and design thinking. Currently, Regional Manager and Director of Design Thinking at GE Healthcare, Mark’s focus is on leveraging empathy across the healthcare journey not just for clinicians, but patients and families as well. Read more at Mark’s full LinkedIn profile.


Our team of facilitators will focus continuously on your teams’ progress as you go through the different activities of the Design Thinking process.

Marc Bolick leads the US office of DesignThinkers Group, working to help clients find creative solutions to complex problems and to embed design thinking as a strategic advantage in their organizations. With over 20 years of experience in various aspects of product and service design, Marc has worked in a variety of sectors and clients including General Electric, Michelin, SAP, Coca-Cola, Qualcomm, Bank of America, Electrolux, Master Card, the US Agency for International Development, the US Food and Drug Administration, and a variety of early-stage companies.. Read more at Marc’s full LinkedIn profile.

Jorge Rodriguez founded DesignThinkers Group Spain, consulting for companies and government organizations. He is also Director of MIDI Master Research Design and Innovation Elisava – Universitat Pompeu Fabra. Jorge is a partner and active member of Algo Bueno Studio, ABAC and Barcelona Photocircuits and board member of the Artehoy Foundation in Colombia. He has worked for UNDP in the Bogotá City Council and HBO-Ole Time Warner as Producer. He has been advisor and consultant for the Family Welfare Institute of Colombia ICBF, Ministry of Foreign Affairs, Sony Pictures Entertainment and has developed projects for companies like CapGemini Seat, WebMD, Projects in Knowledge, Cinemateca Distrital, Ministry of Culture, Barcelona City Council, Momentum McCann, CCOO and the Museum of Modern Art in Bogotá, the Presidential Program for Human Rights of Colombia, among others. Click to view Jorge’s full LinkedIn profile.



$3,500 early bird (ends 26 January 2018) *Deadline extended to February 9th*
$3,900 regular (ends 30 March 2018)
$4,300 late (after 30 March 2018)

*Price includes daily lunches, morning and afternoon snacks, and beverages, plus a welcome reception and final dinner evening on the town. A certificate from DesignThinkers Academy is awarded on the Friday to participants who successfully complete the course. *Discounts available for teams signing up, Non-Profits and Government Organizations. Contact rose[@]designthinkersgroup.com for more information. 

Maximum participants: 30


REGISTRATION: to enroll in this training, please click here or email Rose Doyle directly at rose[@]designthinkersgroup.com.