Course Description
2-Day Design Thinking Fundamentals Course (Certificate)
This high-energy 2-Day Design Thinking Fundamentals course will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be hands-on and ‘learning-by-doing’ by using tools such as Stakeholder Mapping, Customer Journey Mapping and Prototyping.
Please note that the prices may vary per country. For more specific information regarding the prices of this training, please scroll down and choose your location.
The Design Thinking Fundamentals Course is also available in our Virtual Studio, interactive and online fun. Click here to learn more.
THEORY
On the first day, we will go through a short and interactive introduction to Service Design Thinking. During this introduction, we will explore the following questions: What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?
LEARNING BY DOING
The major part of the two days, however, will be focused on hands-on work on a general case using the different tools. The entire course is based on ‘learning-by-doing’, because that is at the core of Design Thinking. Furthermore, the tools we will be using are fundamental in Design Thinking.
Lastly, during this 2-day course, you will be working on a general case. However, it is also possible to work on your own case or challenge by reflecting during the course on how you would integrate Design Thinking within your own case.
YOU WILL PRACTICE THE FOLLOWING TOOLS
Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders
Value Network Mapping creates insight into the exact values that are being exchanged between stakeholders. By using this tool, you will gain more insight into the services being provided by the stakeholders
Personas are used as the basis for Customer Journey Mapping. Finding out more about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.
Customer Journey Mapping allows us to gain deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach this desired outcome?
Service Scenarios are used to visualize how a (newly designed) service is experienced from a customer’s point of view. Simple visualization techniques will be introduced.
Prototyping is done in order to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard as well as paper or by using Lego. Additionally, role play is a powerful way of prototyping.
All Design Thinking tools and the certificate will be handed out after the session.
This video gives you a glimpse of our Design Thinking Trainings with global companies:
FACILITATORS & COACHES
You will be guided through the Online Course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks to guide you on this online learning journey how to implement it within your working environment.
Tim Schuurman is Co-Owner and Senior Facilitator at DesignThinkers Academy Amsterdam. Tim is a motivated and energetic senior Facilitator within Business Strategy, Change Management and Design Thinking.
Jeroen van der Weide is a Partner and a creative-minded Senior Facilitator at DesignThinkers Academy Amsterdam. Jeroen is specialized in developing Creative Climates in organizations and helping people find solutions for business problems.
Adela Cristea is Co-founder and Senior Facilitator at DesignThinkers Academy Eastern Europe. She is an experienced business consultant teaching entrepreneurship and leadership within corporate environments.
Alwin Put is founder of DesignThinkers Belgium and an experienced Facilitator across the Benelux. He has years of experience in corporate environments and hospitality industry.
Daphne Lamberts is Service Development Lead at DesignThinkers Academy Amsterdam. She optimizes and implements DesignThinkers’ course content and delivers the methodology of DT in an informative and creative way towards clients and participants.
Yuen Yen Tsai is Senior Facilitator with extensive experience in helping ‘fixed’ mindsets in organizations become ‘growth’ mindsets using playfulness and creativity.
COVID-19 PROTOCOL
What is the current protocol given the ever-developing COVID-19 situation? We look forward to welcoming you to our Studio in Amsterdam where we have ensured to take all necessary precautions regarding the COVID-19 measures. Seeing as we are carefully monitoring the developments on a daily basis, the circumstances can also change.
We redesigned our program in order to provide you with the most valuable experience which is what you can expect from our 2-Day Design Thinking Fundamentals. It goes without saying that no concessions have been made on quality, fun factor, dynamics and learning outcomes which DesignThinkers Academy stands for.
Will a more ‘static’ way of working influence your learning experience?
No, it will not. We have redesigned and prototyped countless scenarios as to how we can still provide you with a ‘learning-by-doing’, high energy and in-depth program.
TRAVEL RESTRICTIONS OR QUARANTINE?
What if I’m not able to travel or need to go into self-quarantine? Given the constantly changing circumstances surrounding COVID-19, DesignThinkers Academy has also designed a 5-Week Online DT Fundamentals Course.
Our interactive 5-Week Online DT Fundamentals will also allow people to participate on a global scale while at the same time we continue to enhance global connectivity. Click on the following link to read more.
CERTIFICATE
After successful completion of the 2-Day Design Thinking Fundamentals course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.
We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.