CASE: RANDSTAD GROUP

Human-Centered HR Approach

Amsterdam
How can we stimulate a human-centred attitude within Randstad to optimize client relationships?

Randstad brings clients back in the spotlight by opening The Kitchen, a creative space where employees can experiment with various ingredients to optimise the customer experience. Cooperation with DesignThinkers led to a solid foundation for a tailor-made training programme, including toolkit, followed by a long-term strategy and coaching on the job.

CREATIVE SPACE, CAPABILITY BUILDING & IMPLEMENTATION
350+ PEOPLE REACHED
THE NETHERLANDS

Methodology

How can we stimulate a human-centred attitude within Randstad to optimize client relationships? The Kitchen is a physical creative space focused on experimenting with the various ingredients in the customer experience. The goal of the kitchen is to stimulate a

human-centered attitude,  one which should enable Randstad employees to get easily in contact with their end users. The partnership with DTA led to the development of three elements that established a foundation for innovation in the kitchen.

Randstad Driven Innovation

DesignThinkers Academy worked together with Randstad Group by providing intrinsic and process-related support. Ultimately, to help Randstad Group to launch The Kitchen. DTA prepared Randstad employees to act as facilitators via train-the-trainer sessions. These sessions involved employees from various departments and teams, including IT, sales, marketing, front office and support. The tactic is to make Human-Centered Facilitators of the already active change managers and project managers within the Randstad Group.

Praise

Our clients love working with us because our approach is not cookie cutter or dogmatic. We invest in building a relationship with you, gaining an understanding of your

organization, your stakeholders and the broader context of the challenge. Then, together we design a customized approach for you.