Case: MOS Burger

Case: MOS Burger

Amsterdam
How can we improve the service delivery by using customer journey mapping as a redesigning tool?

The main objective for DesignThinkers included training and coaching a team of marketing specialists and managers of MOS Burger. Providing facilitation for qualitative research in a co-creation setting and designing new innovative future customer journey scenarios. To underpin its focus on helping the Taiwanese service industry become more innovative.

QUALITATIVE RESEARCH, CJM DEVELOPMENT & SERVICE SCENARIOS
500+ PEOPLE REACHED
TAIWAN & JAPAN

Stakeholders

Methodology

DesignThinkers Academy