Course Description

1-Day Customer Journey Mapping Course September 2021

Amsterdam

This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be on this hands-on part, learning by doing. The tool we will practice on this course is: Customer Journey Mapping. The High-Energy Customer Journey Mapping Course is also available in our Virtual Studio, interactive and online fun. Click here to learn more. 

Please note that the prices may vary per country. For more specific information regarding the prices of this training, please scroll down and choose your location.

THEORY

A short and interactive introduction to Service Design Thinking. What is it, where does it come from and why now? What are the challenges? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? Where can you find more information?

LEARNING-BY-DOING

The focus of the Customer Journey Mapping Course will be on this hands-on part, learning by doing. The tool we will practice on these dates is Customer Journey Mapping. We will prepare some interesting challenges and personas and we will train on mapping the Customer Journey: the interaction of the customer with the service. This allows us to step into the customer’s shoes. It shows us the customer’s perceptions and the larger context in which we play a part. It lets us be emerged in their world, their reality. Get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What are people really trying to achieve? How are they trying to achieve this? What do they use and in what order? Why do they make a choice? What are they experiencing, feeling, while trying to reach the desired outcome?

A customer journey map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organizational structures and context. The tool can be used with customers or management, employees and another stakeholder, or, even better, in a mix.

This qualitative design research tool will provide you with customer insights to improve the customer’s experience. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

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Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

Furthermore, the end result aims at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Location: DT Academy, Nieuwe Leliestraat 13, 1015 SH Amsterdam, The Netherlands

Date: September 28th 2021
Time: 9:00 AM – 6:00 PM (CEST)

Language: English
Maximum participants: 10

Tickets

Early Bird Ticket price: € 495,00
until the 28th of August 2021

Regular Ticket Price: € 545,00

Prices are excluding VAT.
Your ticket includes a daily healthy and delicious lunch plus snacks and beverages throughout the day. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course. Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations.

We charge 21% VAT to Dutch based companies, NGO’s and self-employed. We also charge 21% VAT to international companies, NGO’s and self-employed based in the European Union without a registered VAT number. If you are based outside the European Union we will not charge you with VAT. If you have any other questions regarding this online course or its ticketing, we kindly as that you contact us through e-mail.

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