1-Day High-Energy Customer Journey Mapping Training Course (Certificate)
This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology with focus on Customer Journey Mapping.
Early Bird Price
€ 495,00 (limited)
8 hours a day
About this course
We will show you how Customer Journey Mapping helps you to get a deeper insight into customer needs, behaviour, experience, motivation and desired outcomes. After a short introduction on Design Thinking, you will be practicing how to use Design Thinking tools, and specifically Customer Journey Mapping, by working on a real challenge.
A Customer Journey Map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organisational structures and context. The tool can be used with customers, management, employees and other stakeholders. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.
Meet your coaches
You will be guided through the course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and can share how to implement it in your organization or team.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is Partner & Senior Facilitator, facilitating teams and designing creative processes and brainstorm sessions. HE has a MA in Dutch Theatre, Film & Communications
Design Lead DesignThinkers Academy Amsterdam
Marcello is Design Lead at DesignThinkers with an Italian/Swedish background and a degree from TU Delft and Politecnico Milan.
At DesignThinkers Academy, we take our social duty very serious when it comes to protecting the health of our valued participants and dear team members. For this reason, participants interested in joining us at our Creative Studio in Amsterdam are more than welcome, if you are able to provide:
A) Digital COVID Certificate (QR code);
B) Proof of a negative PCR-test, within 24 hours of the first day of training;
C) Proof that you recovered from COVID-19 less than 6 months ago.
If a participant cannot comply with the above mentioned requirements, they will not be able to participate in the course. Our goal is to create a safe environment in which we can continuously stimulate creativity and allow all participants and facilitators to feel comfortable.