1-Day High-Energy Customer Journey Mapping Training Course (Certificate)
This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology with focus on Customer Journey Mapping.
Early Bird Price
No preparation time
1 day, 8 hours a day
Choose your session
About this course
We will show you how Customer Journey Mapping helps you to get a deeper insight into customer needs, behaviour, experience, motivation and desired outcomes. After a short introduction on Design Thinking, you will be practicing how to use Design Thinking tools, and specifically Customer Journey Mapping, by working on a real challenge.
A Customer Journey Map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organisational structures and context. The tool can be used with customers, management, employees and other stakeholders. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.
This course is designed for:
Freelancers and consultants...
…looking to better advise their clients on commerce or customer-related challenges
Managers and Team Leaders...
…who want to discover the benefits of working with Personas & Customer Journey Mapping in their daily work
Young Professionals (individuals)...
…who want to discover how to use Personas & Customer Journey Mapping in their daily work
Government Policy Makers...
...who want to gain key insights into the implementation of Personas & Customer Journey Mapping
No previous experience or knowledge required
Meet your coaches
You will be guided through the course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and can share how to implement it in your organization or team.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is Partner & Senior Facilitator, facilitating teams and designing creative processes and brainstorm sessions. HE has a MA in Dutch Theatre, Film & Communications
Design Lead DesignThinkers Academy Amsterdam
Marcello is Design Lead at DesignThinkers with an Italian/Swedish background and a degree from TU Delft and Politecnico Milan.
At DesignThinkers Academy, we take our social duty very seriously when it comes to protecting the health of our valued participants and dear team members. Therefore, please have a look at our new COVID regulations for our in-person training, in compliance with the COVID-19 safety measures of the Dutch government:
- As of February 25, 2022, we can welcome you to our studio without a demonstration of a Digital COVID Certificate or QR code. However, we do highly encourage you to do a self-test before coming to the studio.
- If you are diagnosed with COVID or have COVID-related symptoms, we kindly ask you to contact us so we can rebook your ticket.
- During the training days, it is no longer mandatory to keep a 1,5-meter distance or wear face masks. However, you are free to continue these practices if they make you feel more comfortable during the in-person sessions.
Our goal is to create a safe and comfortable environment in which we can continuously stimulate creativity for both participants and facilitators. Should you have any questions about our protocol or your personal situation, please reach out to us via +31 0 20 471 00 70 or email@example.com.