Course Description

2-Day Design Research – A Journey of Discovery (Certificate)

How should I organize my Design Research? How do I uncover what my customers need and want? How do I empathize with my end-users? How can I turn data into actionable insights? What are easy-to-use research techniques? All these questions and more will be answered in this hands-on, interactive 2-Day course.

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About this course

Design Research is research specifically undertaken to guide product and service design. It is an essential part of Design Thinking, a human-centered approach that starts with understanding what customers think, feel and do. This course will deep-dive into discovering customer needs and through Design Research. It is a powerful way to build empathy and gain customer insights, which can be used as a springboard for innovation.

This practical 2-Day course will give you an understanding of the process, methods & tools, to help you on your journey of discovery. Working in teams, you will practice conducting and analyzing interviews and using tools like empathy maps, personas and customer journey maps. The focus of the course will be on learning-by-doing. This way, you will be able to apply Design Research skills in your own daily work.

Meet your instructors

Tim Schuurman

Co-Owner DesignThinkers Academy Amsterdam

Co-owner at DT Academy, has extensive experience in designing and implementing concepts, holding a MBA & MSc in Business and Financial Management.

Jeroen van der Weide

Partner DesignThinkers Academy Amsterdam

Jeroen is Partner & Senior Facilitator, facilitating teams and designing creative processes and brainstorm sessions. HE has a MA in Dutch Theatre, Film & Communications

Certificate

After successful completion of the 2-Day Design research Course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.

Sample_Certificate

COVID-19 Protocol

At DesignThinkers Academy, we take our social duty very serious when it comes to protecting the health of our valued participants and dear team members. For this reason, participants interested in joining us at our Creative Studio in Amsterdam are more than welcome, if you are able to provide:
A) Digital COVID Certificate (QR code);
B) Proof of a negative PCR-test, within 24 hours of the first day of training;
C) Proof that you recovered from COVID-19 less than 6 months ago.

If a participant cannot comply with the above mentioned requirements, they will not be able to participate in the course. Our goal is to create a safe environment in which we can continuously stimulate creativity and allow all participants and facilitators to feel comfortable.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

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