Course Description

2-Day Design Research – A Journey of Discovery (Certificate)

How should I organize my Design Research? How do I uncover what my customers need and want? How do I empathize with my end-users? How can I turn data into actionable insights? What are easy-to-use research techniques? All these questions and more will be answered in this hands-on, interactive 2-Day course.

Early Bird Price

T.B.D.

Homework

T.B.D.

Language

T.B.D.

Standard Price

On request

Involvement

T.B.D.

Course type

T.B.D.

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About this course

Design Research is research specifically undertaken to guide product and service design. It is an essential part of Design Thinking, a human-centered approach that starts with understanding what customers think, feel and do. This course will deep-dive into discovering customer needs and through Design Research. It is a powerful way to build empathy and gain customer insights, which can be used as a springboard for innovation.

This practical 2-Day course will give you an understanding of the process, methods & tools, to help you on your journey of discovery. Working in teams, you will practice conducting and analyzing interviews and using tools like empathy maps, personas and customer journey maps. The focus of the course will be on learning-by-doing. This way, you will be able to apply Design Research skills in your own daily work.

Participant profile

The course is designed for:

Young Professionals (individuals)...

…with a need for hands-on design research training, including practicing with Design Thinking tools to create true impact with customers and stakeholders

Product/Service Designers...

…with a need for hands-on design research training, including practicing with Design Thinking tools to create true impact with customers and stakeholders

Managers or Team Leaders...

…seeking for hands-on training how to incorporate design research to support organizational goals and to better connect to customers and stakeholders

No previous experience or knowledge required

Meet your coaches

Tim Schuurman

Co-Owner DesignThinkers Academy Amsterdam

Co-owner at DT Academy, has extensive experience in designing and implementing concepts, holding a MBA & MSc in Business and Financial Management.

Jeroen van der Weide

Partner DesignThinkers Academy Amsterdam

Jeroen is Partner & Senior Facilitator, facilitating teams and designing creative processes and brainstorm sessions. HE has a MA in Dutch Theatre, Film & Communications

Certificate

After successful completion of the 2-Day Design research Course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.

Sample_Certificate

COVID-19 Protocol

At DesignThinkers Academy, we take our social duty very seriously when it comes to protecting the health of our valued participants and dear team members. Therefore, please have a look at our new COVID regulations for our in-person training, in compliance with the COVID-19 safety measures of the Dutch government:

  • As of February 25, 2022, we can welcome you to our studio without a demonstration of a Digital COVID Certificate or QR code. However, we do highly encourage you to do a self-test before coming to the studio.
  • If you are diagnosed with COVID or have COVID-related symptoms, we kindly ask you to contact us so we can rebook your ticket.
  • During the training days, it is no longer mandatory to keep a 1,5-meter distance or wear face masks. However, you are free to continue these practices if they make you feel more comfortable during the in-person sessions.

Our goal is to create a safe and comfortable environment in which we can continuously stimulate creativity for both participants and facilitators. Should you have any questions about our protocol or your personal situation, please reach out to us via +31 0 20 471 00 70 or info@designthinkersacademy.com.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

Contact us

Choose your session

DATE
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Tailor-made coaching around your challenge

Course leaflet