Course Description

2-Day Design Thinking Fundamentals Course January 2021

Amsterdam

(English spoken) This high energy 2-day Fundamentals course in Amsterdam will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be on hands-on and ‘Learning-by-Doing’ by using various tools like Stakeholder Mapping, Customer Journey Mapping and Prototyping.

THEORY

On the first day, we will go through a short and interactive introduction to Service Design Thinking. What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?

‘LEARNING BY DOING’

The major part of the two days, however, will be spent on hands-on work on the case using the different tools. It is really ‘learning by doing’, because that is at the core of Design Thinking. The tools we will practice are fundamental in Design Thinking.

During the course you will be working on a general case but you can also bring in your own case or challenges and reflect during the course on how you would integrate design thinking in your own case.

YOU WILL PRACTICE THE FOLLOWING TOOLS

Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. Using this tool, you already will get a more detailed insight into the services being provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach the desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. Simple visualization techniques are being introduced.

Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Also, role play is a powerful way of prototyping.

All tools will be handed out after the session and are free of use.

This video gives you a glimpse on our Facilitation Trainings with global companies:

TRAINER

Tim Schuurman, is a senior facilitator with a background in creative leadership in a corporate environment. He is very skilled in facilitating creative processes with the help of the Design Thinking method.

Jeroen van der Weide, is Partner and a creative minded Senior Facilitators at DesignThinkers Academy Amsterdam.

COVID-19 PROTOCOL

What is the current protocol given the ever developing COVID-19 situation? We look forward to welcoming you to our Studio in Amsterdam where we have ensured to take all necessary precautions regarding the COVID-19 measures. Seeing as we are carefully monitoring the developments on a daily basis, the circumstances can also change.
We redesigned our program in order to provide you with the most valuable experience which is what you can expect from our 2-Day Design Thinking Fundamentals. It goes without saying that no concessions have been made on quality, fun factor, dynamics and learning outcomes which DesignThinkers Academy stands for.

Will a more ‘static’ way of working influence your learning experience?
No, it will not. We have redesigned and prototyped countless scenarios as to how we can still provide you with a learning-by-doing, high energy and in-depth program.

TRAVEL RESTRICTIONS OR QUARANTINE?

What if I’m not able to travel or need to go into self-quarantine? Given the constantly changing circumstances surrounding COVID-19, DesignThinkers Academy has also designed a 5-Week Online DT Fundamentals Course.

 

Our interactive 5-Week Online DT Fundamentals will also allow people to participate on a global scale while at the same time we continue to enhance global connectivity. Click on the following link to read more.

Register

Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Location: DT Academy, Nieuwe Leliestraat 13, 1015 SH Amsterdam, The Netherlands

Date: January 12th and 13th 2021
Time: 9:00 – 18:00 (CET)
Language: English
Maximum participants: 15

Tickets

Early Bird Ticket Price € 1.495,00
until December 12th

Regular Ticket Price € 1.595,00

Prices are excluding VAT.
Your ticket includes a daily healthy and delicious lunch plus snacks and beverages throughout the day. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course. Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations.

We charge 21% VAT to Dutch based companies, NGO’s and self-employed. We also charge 21% VAT to international companies, NGO’s and self-employed based in the European Union without a registered VAT number. If you are based outside the European Union we will not charge you with VAT.

At DTA Amsterdam we take our social duty very serious when it comes to protecting the health of our valued participants and team members. For this reason, we have ensured that all necessary precautions have been carefully implemented at our Amsterdam studio in accordance with the guidelines from our government. In case you have specific questions regarding these exact measures, we invite you to reach out to us through e-mail or telephone so our DTA team members can accurately inform you.

Sign up now

Course leaflet