2-Day Design Thinking Fundamentals Course September 2021
This high-energy 2-Day Design Thinking Fundamentals course will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be hands-on and ‘learning-by-doing’ by using tools such as Stakeholder Mapping, Customer Journey Mapping and Prototyping. The Design Thinking Fundamentals Course is also available in our Virtual Studio, interactive and online fun. Click here to learn more.
Please note that the prices may vary per country. For more specific information regarding the prices of this training, please scroll down and choose your location.
On the first day, we will go through a short and interactive introduction to Service Design Thinking. What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?
The major part of the two days, however, will be spent on hands-on work on the case using the different tools. It is really ‘learning-by-doing’, because that is at the core of Design Thinking. The tools we will practice are fundamental in Design Thinking.
During the Design Thinking Fundamentals Course you will be working on a general case but you can also bring in your own case or challenges and reflect during the course on how you would integrate design thinking in your own case.
YOU WILL PRACTICE THE FOLLOWING TOOLS
Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders
Value Network Mapping creates insight into the exact values that are being exchanged between stakeholders. Using this tool, you already will get a more detailed insight into the services being provided by the stakeholders
Personas are used as the basis for Customer Journey Mapping. Finding out about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.
Customer Journey Mapping allows us to get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach the desired outcome?
Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. Simple visualization techniques are being introduced.
Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Also, role play is a powerful way of prototyping.
All tools will be handed out after the session and are free of use.
This video gives you a glimpse of our Facilitation Trainings with global companies:
Tim Schuurman, is a Senior Facilitator with a background in creative leadership in a corporate environment. He is very skilled in facilitating creative processes with the help of the Design Thinking method.
Jeroen van der Weide, is Partner and a creative-minded Senior Facilitators at DesignThinkers Academy Amsterdam.
At the DesignThinkers Academy, we take our social duty very serious when it comes to protecting the health of our valued participants and dear team members. For this reason, we’d like to inform your of the newly introduced measures which we have recently implemented. Participants interested in joining us at our Creative Studio in Amsterdam are more than welcome, under one of the following circumstances:
A) Proof of a negative PCR-test, within 24 hours of the first day of training;
B) Proof of vaccination.
If a participant cannot comply with the above mentioned requirements, an alternative option is to take a ‘quick-test’ upon arrival at our Creative Studio in Amsterdam. It goes without saying, that you are only able to participate if you have a negative test result.
Our goal with implementing these new measures is to create a safe environment in which we can continuously stimulate creativity and allow all participants and facilitators to feel comfortable. This way, participants can focus 100% on the all aspects of our interactive, high-energy Design Thinking Training, while at the same time safely make full use of our spacious environment.
TRAVEL RESTRICTIONS OR QUARANTINE?
What if I’m not able to travel or need to go into self-quarantine? Given the constantly changing circumstances surrounding COVID-19, DesignThinkers Academy has also designed a 5-Week Online DT Fundamentals Course.
Our interactive 5-Week Online DT Fundamentals will also allow people to participate on a global scale while at the same time we continue to enhance global connectivity. Click on the following link to read more.
After successful completion of the 2-Day Design Thinking Fundamentals course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.
We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.
Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.
Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.
The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.
About this Event
Location: DT Academy, Nieuwe Leliestraat 13, 1015 SH Amsterdam, The Netherlands
Date: September 20th and 21st 2021
Time: 9:00 – 18:00 (CEST)
Maximum participants: 15
Early Bird Ticket Price € 1.495,00
until August 20th 2021
Regular Ticket Price € 1.595,00
Prices are excluding VAT.
Your ticket includes a daily healthy and delicious lunch plus snacks and beverages throughout the day. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course. Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations.
We charge 21% VAT to Dutch-based companies, NGO’s and self-employed. We also charge 21% VAT to international companies, NGO’s and self-employed based in the European Union without a registered VAT number. If you are based outside the European Union we will not charge you with VAT.
At DTA Amsterdam we take our social duty very seriously when it comes to protecting the health of our valued participants and team members. For this reason, we have ensured that all necessary precautions have been carefully implemented at our Amsterdam studio in accordance with the guidelines from our government. In case you have specific questions regarding these exact measures, we invite you to reach out to us through e-mail or telephone so our DTA team members can accurately inform you.