Course Description

Incompany 2-Day Visual Thinking Course + Webinar


Value creation through visual thinking, encouraging collaboration, innovation and change management.

“A picture says more than 1000 words.” 

This cliché, of course, is not entirely correct. Some constructs are easier and better expressed in a textual manner than drawn. On the other hand, one of the main advantages of working visually enables you to create an assembly of layered information providing a richer overview and more insight into connections and processes.

This course aims to teach participants to create visual results and tools with confidence with the ultimate aim of analyzing, structuring and communicating thoughts. Therefore, this training goes beyond visually enhancing flip charts and tools.

During this training, you will expand your visual vocabulary, learn to compose images in a specific layout and context and most importantly, help you to overcome your doubts so you are able to express ideas visually. It will give you the confidence to fully use the visual power throughout all steps of Design Thinking.

Click here for an interactive version of the below visualization.


You will follow an online webinar in addition to two full days of training which takes place three weeks after the training. This virtual meeting requires homework and preparation through homework assignments so we can make the most out of this training. We strongly believe in ‘learning-by-doing’. This way, we will further develop your portfolio together and elaborate on your specific “visual vocabulary”.

We’ve developed special tools and methods to stimulate visual thinking. During this course, you will design your own materials which will be applicable within the different phases of Design Thinking. Think Personas building,

Empathy Maps, Customer Journey Maps and Prototyping. In combination with a workbook and various canvases, we will ensure your learning goals in a visual and lively manner. Curious to learn more about the flow of this 2-Day training, click on the following link.

After this intensive training, you will be able to combine Visual Thinking with Design Thinking. Moreover, you will feel more confident/comfortable in working visually among other people and you will have better learning on how to structure a story and present this visually. In short, you are a visual thinking Design Thinker.


This training is intended for professionals who work in environments of change. You can be a (social) designer, a manager, an innovator or have another focus within a multi-disciplinary team. Visual Thinking also helps you with mapping and sharing insights and is ideally suited for trainers, creative leaders, coaches and researchers.

Processes, where Visual Thinking has a large added value, include: design research, brainstorming sessions, lean-Start up and Agile working. But also product and service design, guiding meetings and conferences, business development and strategy- and vision development.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

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Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

Furthermore, the end result aims at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

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Course leaflet