2-Modules Online Customer Journey Mapping Training (Certificate)
Gain a deeper understanding of how this qualitative Design Research Customer Journey Mapping tool can improve your customers’ experience in a live online classroom setting. This Customer Journey Mapping Course will equip you with a basic understanding of one of the most important tools in Design Thinking; the Customer Journey Mapping Tool.
Early Bird Price
€ 295,00 (limited)
No preparation time
2 weeks, 2.5 hours per session
About this course
This Customer Journey Mapping Course is all about the customers’ perspective; stepping into their shoes, discovering their perceptions and the larger context they live in. We will show you how Customer Journey Mapping helps you to with gaining deeper insight into customer needs, behavior, experience, motivation and desired outcomes.
With a combination of 2 live classroom sessions and group assignments, you will gain practical knowledge and experience on how to apply Customer Journey Mapping in your daily work. The course consists of 2 modules of 2.5 hours.
What you'll learn
Starting off with onboarding to the platforms we are using, then jumping right into the introduction and the theory of Customer Journey Mapping. Creating Personas based on prepared Design Research. Focusing on Customer Stages and Actions.
Diving deeper into the Customer Journey Mapping tool. Defining the Emotional Status and Touchpoints. Working towards pinpointing Opportunity Areas to Reframe the initial challenge of the customer.
This course is designed for:
Leaders and executives...
...seeking to understand their customers to make better business decisions
Freelancers and consultants...
...looking to better advise their clients on commerce or customer-related challenges
...who want to discover the benefits of Design Thinking and human-centered design in their work
Meet your coaches
You will be guided through the Online Course by our highly skilled Facilitators. They have years of experience in working with Customer Journey Mapping and know the tips & tricks to guide you on this online learning journey how to implement this specific tool within your working environment.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is Partner & Senior Facilitator, facilitating teams and designing creative processes and brainstorm sessions. HE has a MA in Dutch Theatre, Film & Communications
Service Development Lead DesignThinkers Academy Amsterdam
Daphne is Service Development Lead and optimizes courses content and is an enthusiastic facilitator of (online) programs with a MA in Concept Development & Trend Research.
Design Lead DesignThinkers Academy Amsterdam
Marcello is Design Lead at DesignThinkers with an Italian/Swedish background and a degree from TU Delft and Politecnico Milan.
Co-Owner DesignThinkers Academy Amsterdam
Co-owner at DT Academy, has extensive experience in designing and implementing concepts, holding a MBA & MSc in Business and Financial Management.
After successful completion of the 2-Modules Online Customer Journey Mapping Course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.
We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.