Course Description

4-Month Creative Leadership Program Class 2020


The Creative Leadership Program, powered by DesignThinkers Academy, is a hybrid program in leadership and strategic design. The course is connecting the future change agents for co-creating, co-working, and sensemaking together. Additionally, the 4-month training provides a creative platform both for personal growth and professional connections.
The program cover all scales of leadership: personal (ME), teams (WE), organisations (US) and the world (PLANET).

The Creative Leadership Program is a starting point for a creative community and a creative collective for creative minds and leaders globally. All participants will be invited to join the Creative Leadership Platform.


It is said that the single most important skill for any job in the future is creativity. In the same way, whether it relates to the leadership, the collaboration between humans and machines or the future of the design work, the key capabilities that are needed are creativity, creative leadership and creative problem solving. The new toolbox of the future leaders includes: Design Thinking, Systems Thinking, Strategic Design and Strategic Foresight.
The soft stuff is the hard stuff of the future.


If you want to improve your creative leadership skills this program is for you. The Creative Leadership Program provides future and current leaders new tools and skills to successfully lead high performance teams, communities and organizations. Furtherore, it will help you become a confident thought leader, inspirator, facilitator, adviser, and above all, a navigator in a fast-changing landscape of complexities.
You learn to create your own map for the future.


You will learn about your own strengths, how to be an authentic and confident leader and apply your learnings directly in your organisation. Moreover, you will become aware of your influence and impact, not only regarding the organisational level, but also regarding your responsibility in planetary terms.
In leadership we are moving from human-centric to humanity-centric approach.


We start with a creative camp in leadership, we build a learning community for the transformation, we co-create a resilient platform of processes, and we share a sustainable ecosystem for the future.

1. Creative Leadership Camp:
CONFIDENT IN YOURSELF –>  From resumes to reputations.

How to be a Navigator

  • Principles for life
  • Self assessment
  • The importance of authenticity
  • Receiving and giving feedback
  • Root-cause-analysis
  • Biases and assumptions
  • Mapping the creative landscape and business landscape
  • Thought leadership and personal branding
  • Visualising ideas

2. Learning Team Community
CONNECTED TO OTHERS –> From staff to networks of contributors

Culture of innovation

  • Creative methods and processes
  • Creating a safe space
  • Managing by letting go
  • Microlearning
  • Team dynamics
  • How to create a movement
  • Creating and leading self-managing teams
  • Behavioural science
  • Change management
  • Measuring success, KPI’s and incentives

3. Resilient Organisation Platform
COMMITTED TO PURPOSE –>  From strategic plans to continuous feedback loops

Changing Realities

  • Trend analysis for innovation
  • New economics
  • Advanced organizational models, from pyramid to network
  • Unique ways of working
  • Learning, unlearning and relearning
  • Changing expectations
  • Business models
  • How to create a strong brand

4. Sustainable Future Eco-System
EMOTIONALLY COURAGEOUS –> From closed to open

Values and Purpose

  • Holistic Thinking
  • Systems Thinking
  • Value driven organisations
  • Sustainability
  • Design for good

Onsite Classes

During the program there will be four meetings of 2,5 Days. Three of those meetings will be held in the Netherlands, Amsterdam at the DesignThinkers Academy Head office. One meeting (the 3rd) will be in Africa, the venue of the Social Project.
All onsite classes are lead by: Michael ThorleyAnne Stenros, Thomas de Bresser and Arne van Oosterom (head of Faculty) and a team of visiting experts.

Personal Project

The program is highly personalized and during the on-boarding procedure we will create a personal road map. In addition, you will also be asked to start a personal project (ideally within your organisation). During the program you will receive group and personal coaching to help apply what you learn during the program directly in your everyday life and work.

Social Project

Aside from your personal project you will be working in a small team on a real-life social innovation project. More specifically, you will have to travel to Africa during this project… Everything else will be a surprise. Also, you will work with your team onsite and remotely throughout the four months of the program. For this reason, aside from the 4 times 2.5 Day onsite classes, it is also your own responsibility in communicating and working together with your team. Consequently, our team, is always at your service.

Online Coaching sessions

Apart from the onsite classes, ‘homework’ and the group project we will run online meeting moments each month (with your group as well as a personal coaching sessions). During the online sessions a coach from the DesignThinkers Academy will help you work and reflect on the process, personal development and your work. All personal coaches are skilled professionals carefully selected for the program.

Please note: The different parts of the program are taking place in this time frame of 4 months. De 2.5 day classes are onsite, the rest of the program can be followed remotely. 


To make sure all participants will have the best possible learning experience, participants will first enter an on on-boarding procedure. Furthermore, we also want to make sure this program is exactly what you need to reach your goals.
Part of this is a personal call/talk with Arne van Oosterom (the initiator of this program) and/or one of the other experts to start your journey and to align expectations. Also connected is a Foresight assessment which will help you placing yourself and your strong skills in the creatieve process. Lastly, further on-boarding will become completely clear during the process.

Are you interested in the program? For a detailed program download our leaflet (see below).
For more information and questions, please get in contact with us: info@designthinkersacademy.comWe are very much looking forward to welcome you on this fantastic journey! 

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process. Our DT professionals can come over to you, we are represented in over 25 countries, or you are most welcome to join us at our DT Academy Studio in Amsterdam. Please reach out to us for more information.


About this Event

Location: DesignThinkers Academy; Nieuwe Leliestraat 1015 SH, Amsterdam

Data: The first meeting of this class will be from the 20th until the 22nd from January 2020
Language: English
Max. participants: 10


Early Bird Ticket Price: € 10.000,00 (until November 20th 2019)
Regular Ticket Price: € 11.250,00
For special prices get in contact with us

Not included: Travel costs and accommodation

Your ticket includes a daily healthy and delicious lunch plus snacks and beverages throughout the days of the onsite classes.
When you successfully complete the course, you will receive a certificate of attendance from DesignThinkers Academy.
Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations.
Possible to pay in instalments.
If you have any other questions regarding this course or its ticketing, drop us a line at

Sign up now

Course leaflet