Course Description

5-Day DesignThinkers Bootcamp Global Week January 2021


(English spoken) Design Thinkers Bootcamp January 25th – January 29th in Amsterdam

The DesignThinkers Bootcamp offers you the unique opportunity to learn from internationally recognized and highly experienced Design Thinking practitioners from the business, design and academic world. It provides a combination of Personal Coaching, Master Classes and in-depth knowledge of Service Design Thinking Tools and Methodology. The main goal of the bootcamp is to guide you via ‘learning-by-doing’ on how to apply Design Thinking to your business.


We strongly believe in ‘Learning by Doing’, so the DT Bootcamp is a high energy and hands-on event. You’ll be challenged to work in small teams on a real case and learn to work with Service Design and Design Thinking tools like Personas, Customer Journey Mapping, Stakeholder Mapping, Value Network Mapping, Prototyping, Business Modeling, and more. Moreover, a focus of this program will be on exploring the questions how to integrate these tools in an organization and how to create buy-in within an organization and with your sponsors.


Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment. But we will also facilitate train-the-trainer aspects, so by transforming your mindset and your way of thinking you will be able to train your own team.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.


The DT Bootcamp is especially designed for ‘Industry Executives’, ‘Senior Government Policy Makers’ and ‘Independent Professionals’ who want to take the next step towards actually using Design Thinking in their daily work. Next to learning about the DT methodology and its various tools, the bootcamp coaches are all practitioners and will guide participants toward putting Design Thinking into practice.

“DT Bootcamp is refreshing, informative and fun. A week of hard work, with the right mix of theory and practice integrated in a very interesting and stimulating program.”

hans buurskink, nationale-nederlanden


The coaches will share their experiences in the form of masterclasses during the DT Bootcamp week and will guide you and your team on their specific topic during the process from doing Research to Designing Service Concepts and Implementation of these Concepts in complex organizations.

David Kester, will be your Design Coach. He advises on complex innovation and design projects with industry and national governments. David worked for over 25 years in the creative industries and is former Chief Executive of the UK Design Council.

Arnoud Koning, will be your Business Coach. Within Procter & Gamble’s Global Business Services organization, Arnoud set up a global Design Thinking program and has experienced Design Thinking in Service Design up to savings & simplification programs.

Professor Ralf Beuker, will be your Academic Coach. Dean Faculty of Design Muenster University of Applied Sciences and a Strategy Thinking Coach targeting decision makers in the creative industries including design oriented companies in particular.

Els Dragt, will be your Research Coach. She is a researcher, trainer and published author with over fifteen years of experience in people’s research. As a lecturer she shares her research expertise with students around the globe.

This video gives you a glimpse on our Facilitation Trainings with global companies:


The facilitators will focus continuously on your teams’ progress of the different activities during the DesignThinkers Bootcamp.

Tim Schuurman, highly experienced senior trainer and senior facilitator for Service Design Thinking training sessions with a background in Change Management and Business Modeling and co-founder of DesignThinkers Academy.

Jeroen van der Weide, is a senior facilitator stimulating creative leadership within corporate environments to find new solutions for business problems by designing and facilitating creative processes through Design Thinking.

Thomas de Bresser, is a senior facilitator, loves to work on human centered innovation as a Design Thinking facilitator and venture/service builder. He focusses on working on problems worth solving with innovative business models and new technologies (eg. Blockchain, AI, VR).

“The DT Bootcamp was a wonderful experience. Thanks DesignThinkers!”

Alexander faga, swisscom



  • Morning – introduction to DT Bootcamp, Masterclass Research, explanation of the challenge, lunch;
  • Afternoon  – practice design research, analyse insights, team presentations, reflections and preparations for next day;
  • Evening  – arranged dinner.

Tuesday  – DESIGN DAY

  • Morning – briefing team coach, Masterclass Design, practice getting from insights to concepts, lunch;
  • Afternoon  – practice getting from insights to concepts, team presentations, reflections and preparations for next day.


  • Morning  – briefing team coach, Masterclass Fundamentals, practice making service scenarios and business models, lunch;
  • Afternoon – practice prototyping and pre-testing, team presentations, reflections and preparations for next day.

Thursday  – BUSINESS DAY

  • Morning – briefing team coach, Masterclass Design Thinking in Organisations, practice with implementation strategies, lunch;
  • Afternoon – explanation on presenting with impact, create a presentation and present it in a Dragons Den format, selection of winning team, party time and networking event.


  • Morning  – reflection by facilitators, networking & break-out sessions, lunch;
  • Afternoon – networking & break-out sessions, handing out toolkit and wrap-up, handing out certificates & champagne.
We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information


Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Location: DT Academy, Nieuwe Leliestraat 13, 1015 SH Amsterdam, The Netherlands

Date: January 25th – 29th 2021
Time: 9:00 AM – 6:00 PM (CET)
Language: English
Maximum participants: 15


Early Bird Ticket price: € 2.950,00
Until December 10th 2020

Regular Ticket Price: € 3.250,00
Until January 10th 2021

Late Worm Ticket Price: € 3.450,00
From January 11th 2021

Prices are excluding VAT.
Your ticket includes a daily healthy and delicious lunch plus snacks and beverages throughout the day. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course. Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations.

We charge 21% VAT to Dutch based companies, NGO’s and self-employed. We also charge 21% VAT to international companies, NGO’s and self-employed based in the European Union without a registered VAT number. If you are based outside the European Union we will not charge you with VAT.

At DTA Amsterdam we take our social duty very serious when it comes to protecting the health of our valued participants and team members. For this reason, we have ensured that all necessary precautions have been carefully implemented at our Amsterdam studio in accordance with the guidelines from our government. In case you have specific questions regarding these exact measures, we invite you to reach out to us through e-mail or telephone so our DTA team members can accurately inform you.

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