2-Day Design Research – A Journey of Discovery
How do I uncover what my customers need and want? How do I build empathy with my end-users? How can I turn data into actionable insights? What are easy-to-use research techniques? How should I organise my design research? All these questions and more will be answered in this hands-on, interactive 2-day Design Research course.
Design Research is research specifically undertaken to guide product and service design. It is an essential part of Design Thinking, a human-centered approach that starts with understanding what customers think, feel and do. This course will deep-dive into discovering customer needs and wants through Design Research. It is a powerful way to build empathy and gain customer insights, which can be used as a springboard for innovation.
This practical 2-day course will give you an understanding of the Design Research process, methods & tools, to help you on your journey of discovery. Working in teams, you will practice conducting and analysing interviews and using tools like empathy maps, persona’s and customer journey maps. The focus of the course will be on learning-by-doing. This way, you will be able to apply design research skills in your own daily work.
What will you get out of this two-day training?
● An understanding of the Design Research process and methods and how it fits into Design Thinking
● Tips, tools and practice to enable you to conduct your own qualitative research and build empathy with your customers
● Hands-on introduction to using persona’s and customer journey maps to generate and share actionable insights
Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.
Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.
The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.