1-Day Design Thinking Effective Storytelling Course (Certificate)
The secret to persuasion, influence, and motivation is a formula deeply grounded in storytelling. This one-day exploration and activation into the craft of storytelling offers a deeper understanding of why story matters, what it means to ‘think in story’ and how to apply storytelling to influence an audience.
Is the message you communicate about your product, service or idea presented in a way that is memorable and impactful? Do you understand your audience so that you are able to connect to your customers or stakeholders needs and share their story? Are you willing to take bigger risks in the way you make creatives choices about your story delivery?
Please note that the prices may vary per country. For more specific information regarding the prices of this training, please scroll down and choose your location.
Early Bird Price
No preparation time
1 day, 8 hours
Choose your session
About this course
A short and interactive introduction into Storytelling and its application in the business environment. What are the origins of storytelling and what is its scientific foundation. How storytelling can be used to manage conflicts, interpret the past and to shape the future. Story is one of the primary mediums through which humans communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to communicate meaning and create emotional connections with your audience. Additionally, through story you begin to humanize your message and gain trust in your audience. Based on this understanding, by creating and telling stories, we begin to re-imagine and co-create the future.
During this course you will experience first hand techniques related to the following: How design thinking, innovation and story converge to design customer-centered opportunities; The performance of storytelling; The science of story and the technical considerations for crafting a story, including story structure and the types of stories you might choose to tell;
Practical tools to support an innovative and collaborative mind-set, by drawing on a range of creative techniques and practices;
How to apply story to improve your presentations, speeches or sales pitches;
How to apply story to the way you speak about yourself and the brand you represent.
This course is designed for:
Managers or Team Leaders...
…seeking for hands-on training how to incorporate storytelling to support organisational goals and to better connect to customers and stakeholders
(Digital) Marketing experts...
…looking to use storytelling in their daily work to create true impact with customers and stakeholders
…who want to learn more about storytelling in product/service design, grasp a better understanding of the audience and present in a memorable and impactful way
No previous experience or knowledge required
Meet your coaches
Our expert Facilitators have extensive experience in implementing approaches such as Design Thinking and Agile in organizations and will share their experience and practical examples during the course.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is Partner & Senior Facilitator, facilitating teams and designing creative processes and brainstorm sessions. HE has a MA in Dutch Theatre, Film & Communications
Yuen Yen Tsai
Senior Facilitator DesignThinkers Academy Amsterdam
She has extensive experience in helping ‘fixed’ mindsets in organizations become ‘growth’ mindsets using playfulness and creativity.
After successful completion of the course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement. All tools and materials will be available after the course for personal use.
At DesignThinkers Academy, we take our social duty very seriously when it comes to protecting the health of our valued participants and dear team members. Therefore, please have a look at our new COVID regulations for our in-person training, in compliance with the COVID-19 safety measures of the Dutch government:
- As of February 25, 2022, we can welcome you to our studio without a demonstration of a Digital COVID Certificate or QR code. However, we do highly encourage you to do a self-test before coming to the studio.
- If you are diagnosed with COVID or have COVID-related symptoms, we kindly ask you to contact us so we can rebook your ticket.
- During the training days, it is no longer mandatory to keep a 1,5-meter distance or wear face masks. However, you are free to continue these practices if they make you feel more comfortable during the in-person sessions.
Our goal is to create a safe and comfortable environment in which we can continuously stimulate creativity for both participants and facilitators. Should you have any questions about our protocol or your personal situation, please reach out to us via +31 0 20 471 00 70 or firstname.lastname@example.org.