Course Description

Think like a Startup Canvas & Game

Explore and design your business in 90 minutes with our Startup Canvas. A design-driven framework, and process to use when building a value-driven business or to see your business as if it was a Startup. It will show the users of the tool how to align values with organizational models, culture, propositions, business models and customer values and goals.

We facilitate the ‘Think like a Startup’ Canvas Sessions for teams within organizations, contact us for more information.


In these high-energy sessions with multiple teams, we use the tool in a game format. Build a value-driven Startup in 90 minutes with a pitch at the end. This will create lots of energy and engagement for the teams.

To play the game we created the following tools:
An instruction sheet that will guide the teams through the process. One group member (the People Guru) is responsible for time and checking the instructions.

Persona cards. These persona cards are used to give information to the participants playing the role of End-User during the game. This way we want to help them play the role of the End-User even better.

Assignments cards with challenges the groups can choose from after they understood the values and purpose the group members share. The groups can choose the Assignments and Persona’s they feel belong together.

Participant Roles. Every participant will have a role. A key role is the End-User. Each team should assign players to be the End-User, the instruction sheet will explain what these players should do exactly and when they should do it. Another key role is the People Guru. This player is responsible for monitoring teamwork and timekeeping.

DesignThinkers Academy aims to inspire people and teams by organizing events that engage participants in relevant themes. We provide facilitation expertise and training courses that help organizations build the necessary capabilities to connect to user needs and innovate.

Take a look at the ‘Think like a Startup Session’ we facilitated at the Stanford D.School:


Jeroen van der Weide is a Partner and a creative-minded Senior Facilitator at DesignThinkers Academy Amsterdam. Jeroen is specialized in developing Creative Climates in organizations and helping people find solutions for business problems.

Marcello Risolo is an Italian and Swedish Service Designer and Facilitator at the DesignThinkers Academy Amsterdam team. He focuses on the visual aspects of our offering.

Daphne Lamberts is Service Development Lead at DesignThinkers Academy Amsterdam. She optimizes and implements DesignThinkers’ course content and delivers the methodology of DT in an informative and creative way towards clients and participants.

Hui Ling Fu is Service Designer and works on the development of our digital touch points and services, while keeping a strong focus on the clients’ perspective.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

Furthermore, the end result aims at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

Course leaflet