Course Description

2-Day Design Thinking Fundamentals Course, Bucharest, September 2020


(Romanian spoken) This high energy 2-day Fundamentals course in Bucharest will give you a basic understanding of the Design Thinking principles, key tools & framework. The focus of this course will be on hands-on and ‘Learning-by-Doing’ by using various tools like Stakeholder Mapping, Customer Journey Mapping and Prototyping.


On the first day, we will go through a short and interactive introduction to Design Thinking. What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?


The major part of the two days, however, will be spent on hands-on work on the case using the different tools. It is really ‘learning by doing’, because that is at the core of Design Thinking. The tools we will practice are fundamental in Design Thinking.

During the course you will be working on a general case, but you can also bring in your own case or challenges and reflect on how you would integrate design thinking in addressing them.


Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, fears etc. while trying to reach the desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. Simple visualization techniques are being introduced.

Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Also, role play is a powerful way of prototyping.

All tools will be handed out after the session and are free of use.

This video gives you a glimpse on our Facilitation Trainings with global companies:


Julien Zidaru, Partner and Facilitator at DesignThinkers Academy Eastern Europe, has almost 20 years background in management & business consultancy and also strong experience in facilitating and developing Service Design Thinking training sessions.

Diana Simion is trainer and marketing research consultant, with a PhD in communication studies and strong background in academic and marketing research, psycho-sociology and communication studies.


Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program, you will be handed out an electronic toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at understanding the Design Thinking mindset, tools and methods, which will bring along professional & personal growth.

About this Event

Venue: outdoor location in Bucharest, to be announced

Language: Romanian
Dates: September 23rd-24th, 2020
Max. participants: 10


Early Bird Ticket Price € 490,00
until September 15, 2020

Regular Ticket Price € 590,00


Your ticket includes a daily healthy and delicious lunch plus snacks and beverages throughout the day. When you successfully complete the course, you will receive a certificate of attendance from DesignThinkers Academy. Discounts are available for teams signing up, Freelancers, Non-Profits and Government Organizations. If you have any other questions regarding this course or its ticketing, drop us a line at bucharest@designthinkersacademy.com

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