Case: MOS Burger
Customer Journey Mapping for Hospitality Services (MOS Burger)
How can we improve the service delivery by using customer journey mapping as a redesigning tool?
The main objective for DesignThinkers included training and coaching a team of marketing specialists and managers of MOS Burger. Providing facilitation for qualitative research in a co-creation setting and designing new innovative future customer journey scenarios. To underpin its focus on helping the Taiwanese service industry become more innovative.
QUALITATIVE RESEARCH, CJM DEVELOPMENT & SERVICE SCENARIOS
500+ PEOPLE REACHED
TAIWAN & JAPAN
MOS BURGER DRIVEN INNOVATION
Designing with Customer Journey Mapping for Hospitality Services Government of Taiwan. Commissioned by CDRI (Commerce Development Research Institute) – Research Think Tank of the Taiwanese Government, to underpin its focus on helping the Taiwanese service industry become more innovative. The main objective of the project included: training and coaching a team of Marketing Specialists and managers of a chain of restaurants. Providing guidance for doing Qualitative Research and designing and visualizing new innovative Customer Journey Scenarios.
How can we improve the service delivery by using customer journey mapping as a redesigning tool? In the process of designing new and innovative services, the Customer Journey Mapping methodology builds a mirror and enables us to question
why organizations and customers do the things they do. The Customer Journey Map provides a new way for stakeholders to work together. Creating an immediate sense of ownership of the outcomes of the process.
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