Course Description

1-Day Design Thinking Fundamentals Course November 2020 (Hong Kong )

Hong Kong

(English Material and Presentation in Cantonese)

This high energy 1-day Fundamentals course on November 19th in Hong Kong, will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be on hands-on and ‘Learning-by-Doing’ by using various tools like Stakeholder Mapping, Customer Journey Mapping and Prototyping.


We will go through a short and interactive introduction to Service Design Thinking. What is it, where does it come from? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? What are the challenges? Where can you find more information?


The major part of the two days, however, will be spent on hands-on work on the case using the different tools. It is really ‘learning by doing’, because that is at the core of Design Thinking. The tools we will practice are fundamental in Design Thinking.

During the course you will be working on a general case but you can also bring in your own case or challenges and reflect during the course on how you would integrate design thinking in your own case.


Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach the desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. Simple visualization techniques are being introduced.

Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Also, role play is a powerful way of prototyping.

All tools will be handed out after the session and are free of use.

This video gives you a glimpse on our Facilitation Trainings with global companies:

Worldclass Design Thinking Gurus with Local Innovation Management Experts

Mr. David Chung, Founder and Senior Partner, InnoEdge

He has 20 years of experience in consulting and training across different sectors. He was the Head of SGS Academy HK, Head of Enterprise Learning at Dun & Bradstreet HK, and Head of Marketing at two of large-scale retail companies.

Mr. Inno Man, Co-Founder and Senior Partner, InnoEdge

He has 20 years of experience in strategic sales management, corporate management, & digital strategies. He was the CEO of GET Holdings Limited (8100.HK), CEO of PuraPharm Corporation (1498.HK) and CEO of Impart Group.


Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Venue: Level 8, The Wave, 4 Hing Yip Street, Kwun Tong, Kowloon, Hong Kong

Language: English Materials with Cantonese Presentation

Dates: 19th November 2020 (Thursday)

Max. participants: 30


Early Bird Ticket Price HK$4200 (2 weeks before commencement date)

Regular Ticket Price HK$4800

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