2-Day (AI-enhanced) Design Thinking Deep Dive Certificate Training Course [New Course]

In this session, participants will learn to fully explore the human dimensions of challenges through the use of the stakeholder mapping technique. They will then deepen their understanding of key stakeholders by applying AI-powered Design Research methods, leveraging social listening technologies to capture authentic user voices, behaviors, and emerging needs.

By integrating these approaches, the session delivers a structured deep dive into the user-centered innovation journey. Participants move far beyond surface-level observations to uncover hidden needs, motivations, and pain points, gaining a richer, evidence-based foundation for innovation. This immersive practice equips participants to generate solutions that are not only bold and creative, but also firmly grounded in real-world human insights—ensuring that their designs are meaningful, impactful, and directly aligned with the evolving expectations of users and markets.

In this session, participants will first apply sense-making techniques to uncover the root causes behind the challenges they face, enabling them to move beyond symptoms and identify the deeper factors driving user needs. Building on these insights, they will then employ the Persona Development technique to clearly identify and articulate users’ major pain points and expectations. Finally, participants will analyze the Customer Journey Map to highlight critical touchpoints where user needs are most pressing and opportunities for innovation can be unlocked.

This session provides a structured deep dive into the user-centered innovation journey. By progressing from sense-making to persona development and journey mapping, participants develop a comprehensive, evidence-based perspective of the user experience. This immersive practice equips them with the ability to empathize deeply, uncover hidden barriers, and design solutions that are not only creative but also firmly grounded in authentic human insights—ensuring meaningful and impactful innovation in real-world contexts.

In this session, participants will practice a range of creative ideation techniques and tools designed to unlock innovative thinking and expand the spectrum of possible solutions. They will experience the power of co-creation, collaborating across teams to generate breakthrough ideas at multiple levels—from incremental improvements to transformative innovations. Building on this momentum, participants will then learn to evaluate and select the most promising concepts using the Idea Priority Map, a structured decision-making tool that balances creativity with strategic focus.

This session enables a deep dive into the user-centered innovation journey by helping participants transform user insights into actionable ideas. Through guided co-creation and structured prioritization, participants learn how to translate empathy-driven understanding of pain points and expectations into relevant, high-impact concepts. This immersive practice ensures that ideation is not just about generating ideas, but about creating solutions that are meaningful for users, feasible for organizations, and impactful in real-world contexts.

In this session, participants will learn to transform their selected ideas into tangible concepts through rapid prototyping techniques, including the Service Scenario Map. They will also develop and apply professional pitching techniques to effectively communicate their solutions to stakeholders in a clear, compelling manner.

To ensure continuous improvement, participants will gather and analyze peer and stakeholder feedback using the ACES Analysis technique. This structured approach enables them to refine, adapt, and iterate their designs quickly and effectively, ensuring that solutions evolve toward maximum impact.

This session provides a deep dive into user-centered innovation by bridging the gap between creativity and real-world application. Participants will not only gain the skills to prototype and pitch their ideas but also experience the iterative design cycle firsthand—learning how to adapt solutions based on authentic feedback to create outcomes that are both user-driven and organizationally viable.