Course Description

2-Day Design Thinking Fundamentals Training Course (21 Feb 2025)

 

In today’s competitive landscape, merely having an innovative design for new initiatives is insufficient. It is essential to transform these designs into revenue-generating products or services. Here, the integration of AI with Design Thinking tools and techniques becomes critical. During this two-day workshop, participants will navigate through four major stages: from AI-based Market Demand Analysis to the deployment of AI-enhanced products or services.

Course Aims: This program is designed to empower participants with the mindset and skill sets necessary for tackling complex challenges and spearheading product or service innovation within their organizations, utilizing the Design Thinking methodology.

Highlights: Participants will learn how to expedite the Design Thinking execution process through the integration of Artificial Intelligence (AI) and Big Data Analysis.

Targeted participants:

  • Working Professionals: Designed for individuals eager to expand their creative problem-solving capabilities.
  • Business leaders: Perfect for leaders looking to enhance organizational innovation effectiveness or cultivate a culture of innovation.
  • Innovation Teams: Team leaders responsible for leading organizational transformation or improvement initiatives.

Early Bird Price

HKD 6,500 (up to one month prior to the start of the course)

Length

2-Day

Language

Cantonese with English Materials

Standard Price

HKD 7,000

Involvement

7 hours per day

Course Type

In-person

Choose your session

Feb
21

Hong Kong

2-Day Design Thinking Fundamentals Training Course (21 Feb 2025)
DATE
...

Request Incompany

Tailor-made coaching around your challenge

About this course

Course Objectives: Upon completion of this program, participants will be able to:

  1. Master Design Thinking Principles and Framework: Gain a thorough understanding of Design Thinking principles, values, and the Double Diamond Model execution framework for tackling advanced problem-solving tasks, driving product or service innovations, and facilitating business transformation.
  2. Balance AI, Big Data, and Empathy: Learn how to achieve an optimal balance between artificial intelligence, big data analysis, and empathy within human-centered innovation projects.
  3. Leverage AI for Enhanced Innovation: Explore practical applications of artificial intelligence tools such as ChatGPT, DALL-E, Stormz, MIRO, and Social Listening Technologies to enhance the effectiveness and efficiency of innovation projects significantly.
  4. Implement Rapid Innovation Models: Master the Design Thinking Five-Day Rapid Implementation Model—Design Sprint—to bring innovative products and services to market swiftly.
  5. Build and Lead Innovative Teams: Understand how to assemble and lead teams of professionals from various disciplines or departments, fostering a culture of growth mindset and high-level co-creation to increase the success rate of innovation projects.

What you'll learn

This interactive course is designed to equip you with the Design Thinking mindset, tools, and skills necessary to drive bold innovations. Engage in a dynamic learning journey that includes highly interactive sessions and culminates in collaborative group work focused on addressing a human-centered challenge. Our commitment to a “learning-by-doing” philosophy guarantees practical application and immediate implementation of the concepts taught.

Pre-Course Preparation

Before the course begins, participants will receive a comprehensive set of learning materials, including pre-course readings and videos, to foster a preliminary understanding of Design Thinking concepts.

This preparatory phase is designed to help participants develop a readiness mindset and maximize their learning effectiveness by utilizing the pre-course materials provided.

Session 1: Discover Stage

In this session, participants will learn to fully grasp the human aspects of challenges through "stakeholder mapping" technique. Additionally, they will deepen their understanding of key stakeholders by employing "Design Research" methods to empathize with users.

Furthermore, participants will utilize "sense-making" techniques to uncover the root causes of the challenges they face.

Session 2: Define Stage

In this session, participants will learn to identify the major pain points and expectations of users through the "Persona Development" technique. Additionally, they will practice determining critical pain points and expectations by analyzing the customer journey map.

Finally, participants will learn to reframe the challenge into various opportunities using the "Problem Statement Design" technique.

Session 3: Develop Stage

In this session, participants will practice various techniques and tools for ideation. They will experience the power of co-creation to generate breakthrough ideas at multiple levels. Afterwards, they will learn how to select the most promising ideas using the "Idea Priority Map" tool.

Session 4: Deliver Stage

In this session, participants will learn to transform their selected ideas into prototypes using "rapid prototyping techniques," such as the "Service Scenario Map." Additionally, they will employ "pitching techniques" to professionally present their solutions.

Finally, participants will analyze feedback from others to further refine their solutions using the "ACES analysis" technique, enhancing their ability to iterate and improve their designs effectively.

Follow-Up Session

Participants will benefit from the post-course follow-up sessions designed to assist them in overcoming challenges related to applying Design Thinking techniques in their daily work environments. This support is crucial for translating the learning experience into practical workplace performance.

Meet your coaches

Our coaches are seasoned and certified Design Thinking facilitators. They will share their extensive experience and effective strategies for implementing Design Thinking in innovation projects and organizational transformations. This practical approach enables you to immediately integrate Design Thinking principles into your daily work environment.

David Chung

Dean of DTA China, Senior Facilitator

Dean of DTA China (and HKSAR), Senior Design Thinking Facilitator, Certified Innovation Professional (Level 4), Certified LEAN Leader, and Doctoral Candidates of Innovation Management

Tiffany Liu

Certified Design Thinking Facilitator

Paul Lee

Certified Design Thinking Facilitator

Certificate

Upon completing the course and all related exercises, participants will receive a Digital Certificate and a Design Thinking Practitioner Digital Badge from the DesignThinkers Academy. These credentials are securely issued through a blockchain-based global certification management system. Celebrate your new status as a Certified Design Thinker by sharing your achievement across various social media platforms.

Contact us

Choose your session

Feb
21

Hong Kong

2-Day Design Thinking Fundamentals Training Course (21 Feb 2025)
DATE
...

Request Incompany

Tailor-made coaching around your challenge