Course Description
Half-Day Creating Wonderful User Experience through Customer Journey Design (28 March 2024)
In an era where customer experience can make or break a business, “Creating Wonderful User Experience through Customer Journey Design” offers a comprehensive dive into the methodologies that will set industry leaders apart. This course is not just about understanding the customer journey—it’s about redefining it.
Participants will engage in interactive sessions that cover the full spectrum of customer journey mapping, from theoretical underpinnings to practical applications. Through a blend of lectures, workshops, and real-world case studies, attendees will learn to visualize the entire customer experience, pinpoint critical touchpoints, and leverage these insights to facilitate meaningful connections with their customer base.
Early Bird Price
HKD 1,500 (By 21 March)
Length
Half-Day
Language
English/Cantonese with English Materials
Standard Price
HKD 1,700
Involvement
4-hour
Course Type
In-person
About this course
In an era where customer experience can make or break a business, “Creating Wonderful User Experience through Customer Journey Design” offers a comprehensive dive into the methodologies that will set industry leaders apart. This course is not just about understanding the customer journey—it’s about redefining it.
Participants will engage in interactive sessions that cover the full spectrum of customer journey mapping, from theoretical underpinnings to practical applications. Through a blend of lectures, workshops, and real-world case studies, attendees will learn to visualize the entire customer experience, pinpoint critical touchpoints, and leverage these insights to facilitate meaningful connections with their customer base.
Course Level
This course delivers foundational knowledge, encompassing practical techniques, tools, and case studies that are critical for addressing the complexities of business challenges.
Major Objectives:
- Define major considerations for customer journey mapping.
- Gain and measure insights through journey mapping.
- Identify tension points to evaluate value for reframing.
Targeted participants:
- Leaders who need to develop meaningful customer or employee experiences
- Business Managers who need to enhance customer loyalty, engagement and experiences
- Operation Managers who need to understand the unmet, hidden and potential needs of their customers
The participant will learn below techniques and tools below for this course
- Customer Journey Mapping Tool
- Insights Measurement tool
What you'll learn
Meet your coaches
Our expert Facilitators will share their experience and tricks on how to implement Design Thinking in projects and organizations. That way you can start applying Design Thinking straight away in your daily working environment.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Daryl Lim
Co-Founder & Senior Facilitator DesignThinkers HK & Singapore
Daryl has 14 years of experience in designing and creating a wide range of people related solutions working around employee career journeys, business and people management.
David Chung
Managing Partner of DesignThinkers Academy China and Hong Kong
He is the Managing Partner of DT Academy China and Hong Kong, Certified Design Thinking Facilitator, Level 4 of Certified Innovation Professional, Certified LEAN Leader, and DBA Candidate of Innovation Management