Design Thinking for Digital Transformation August 2021
The interactive online Design Thinking for Digital Transformation training is designed to equip you with the design thinking mindset, tools and skills to kick-start bold innovation. You will be working virtually on a Digital oriented challenge under live guidance of our skilled facilitators. With a combination of live classroom sessions, group assignments and homework you will gain practical knowledge and experience to apply design thinking in your daily work.
What are some of the Digital Transformation processes that could be addressed using the Design Thinking Methodology?
– Reinventing business practices with Digital Transformation
– Digital transformation strategies
– Digital customer relationship management
– Digital transformation of creation and marketing of products
– Digital transformation of internal systems
On the first day of the Design Thinking for Digital Transformation Training, we will go through a short and interactive introduction to Design Thinking. What is it, where does it come from and why now? What are the challenges? What are the main ‘Schools of Thought’ within Design Thinking? What are the key case studies? Where can you find more information?
LEARNING BY DOING
We strongly believe in ‘Learning by Doing’, so the DesignThinkers Workshop is a high energy and hands-on event. You’ll be challenged to work in small teams on real cases and learn to work with the Design Thinking tools like Personas, Cultural Probes, Customer Journey Mapping, Value Network Mapping, Prototyping, Business Modeling, Road Mapping and more. Moreover, a focus of the program will be on exploring the question of how to integrate these tools.
This training program is designed to apply Design Thinking in an organisation and how to create a buy-in within the organisation and sponsors. Besides the training program, participants will be handed out a toolkit, certiﬁcate and access to the DesignThinkers Academy Network environment.
YOU WILL PRACTICE THE FOLLOWING TOOLS:
Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organisations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders
Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. Using this tool, you already will get a more detailed insight into the services being provided by the stakeholders
Personas are used as the basis for Customer Journey Mapping. Finding out about the objectives, behaviour, attitudes of people is very important for developing improvements or innovations of the services provided.
Customer Journey Mapping allows us to further step into the customer shoes. It shows us the customer’s perceptions and the larger context in which we play a part at the different stages of their journeys. It lets us be emerged in their world, their reality. Get a deeper insight into customer needs, objectives, experience and desired outcomes. It will answer questions like: What are people really trying to achieve? How are they trying to achieve this? What do they use and in what order? Why do they make a choice? What are they experiencing, feeling, while trying to reach the desired outcome?
A customer journey map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organisational structures and context. The tool can be used with customers or management, employees and other stakeholder.
This qualitative design research tool will provide you with customer insights to improve the customer’s experience. The toolkit will be handed out after the training so you can start applying the tool immediately in your context.
Service Scenarios are used to visualise how a (newly designed) service is being experienced from a customer point of view. Simple visualisation techniques are being introduced.
Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artefacts from cardboard or paper or by using Lego. Also, role play is a powerful way of prototyping.
All tools will be handed out after the session and are free of use.
Dr. Olukunle A. Iyanda – Managing Partner of DesignThinkers Group NG. A skilled strategist and experienced corporate educator who advises on demystifying and enabling innovation and organisational strategic ability.
Dr. Charles Ikem – An experienced innovation and service designer with expertise in UI/UX, interaction design, design thinking, and digital transformation.
Robert Bloom – Managing Partner of DesignThinkers Group SA. Experienced Service Designer and Systems Thinking practitioner.
The Design Thinking values is only attainable when it is pushed beyond the centres of innovation and made to include everyone in the organisation in order to create an environment where no one have diﬃculty in understanding the human-centred approach required to promote creativity, drive innovation and achieve superior performance. It is beneﬁcial to those who want to learn a new methods and maximise the potential of their organisation by acquiring the skill in DesignThinking tools and methodology and transforming their way of thinking and mindset.
About this Event
Acceptable mode of of Payment: Direct transfer or certiﬁed Bank draft