Course Description

Design Thinking Workshop for Innovation and Complex Problem Solving in an Emerging Economy December 2020


Surviving in a volatile and complex emerging economy requires radical thinking and practices. This workshop will empower the participant with tools for solving a wide range of challenges that are present in their operating environment. This workshop is designed to apply Design Thinking methodology to shifting markets in an emerging economy, like Nigeria.

What are some of the complex issues that could be addressed using the Design Thinking Methodology?

  • Redefining Organisation Value
  • Problems that are beyond what data cannot solve
  • Challenges of improving quality of life of users
  • Coping with shifting markets and behaviours
  • Technological complexities
  • Business model reinvention
  • Handling peculiarities in emerging market
  • Complex unsolved societal challenges


We strongly believe in ‘LEARNING BY DOING’, so the Workshop will be a high energy and hands-on event. Expect to be challenged to work in small teams on a real case. The following tools and DesignThinking principles will be experienced:

Stakeholder Mapping builds a better picture of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the surrounding context.

Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. It helps uncover and verify assumptions, while helping in identifying the right positioning of innovation. It allows to focus on the ‘eco-system’ to explore.

Interviews are the key to digging deeper into people’s attitudes and motivations. They help understanding ‘why’ people do what they do. They allow you to put yourself into the user’s shoes and gain a fuller understanding of their needs and wants.

Personas allow to move away from abstract demographics and towards the wants and needs of real people. By telling the story of your persona you can really make them come to life. It functions as an archetype and assumes the attributes of the group it represents.

Customer Journey Mapping allows us to step further into the customer shoes. It visualises the customer’s perceptions and the larger surrounding context at the different stages in the journey. It provides a deeper insight into customer needs, perception, experience and motivation.

Framing tool can be used to take a step back and putting your persona in different perspectives. It allows you to develop questions that take you from the problem to the goal you want to achieve. It creates a condensed summary of the personas’ needs.

Brainstorming is a creative thinking tool to help groups generate as many ideas as possible. It identifies a wide range of possible ideas concerning the selected insights and persona. Brainstorming builds energy and enthusiasm while fostering a feeling of involvement amongst the participants.

Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. By drawing the end user’s emotional experience, ideas really come alive. Service Scenarios act as the basis for the prototyping activities, describing possible future scenarios of the service.

Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Prototyping is a very iterative process and it ends when no more relevant learnings can be collected.


Arrival at 9am for Registration and welcoming.

DAY 1 – Monday 7 December
09:00 Morning Session
Welcome and introductions
Personal and group introductions
Coffee break
Understanding complex problems in emerging economies
DT principles
13:00 Lunch Break
13:30 Afternoon Session
Research briefing
Mapping research
Persona mapping
Present findings
17:30 Wrap up

DAY 2 – Tuesday 8 December

09:00 Morning Session
Welcome & Reflection
Innovation Code
Present define phase
Final persona
Research Guide
12:30 Lunch Break
13:30 Afternoon Session
Research II
Customer Journey Mapping
Design Thinking and the emerging economies
Reframing challenge
17:30 Wrap up

DAY 3 – Wednesday 9 December 

09:00 Morning Session
Welcome & Reflection
Design phase
Managing Innovation and Customer Centricity
12:30 Lunch Break
13:30 Afternoon Session
Idea Priority Mapping and Idea Funnel
Service Scenario / Prototyping
Role Play and Storytelling
17:30 Wrap up

DAY 4 – Thursday 10 December

09:00 Morning Session
Welcome & Reflection
From idea to concept
Concept pitches
13:00 Lunch Break
13:30 Afternoon Session
Value Network Mapping
Persuasive Selling
Dragons Den
17:30 Wrap up & Celebration


This workshop offers a unique team of highly experienced Design Thinking practitioners from the business, design and academic world.

Dr Olukunle A. Iyanda, is a skilled strategist, an experienced corporate educator who advises on demystifying and enabling innovation and organisational strategic agility.

Dr. Charles Ikem, is an experience service designer and researcher with expertise in UI/UX, interaction design, design thinking and digital transformation.

The coaches will share their experiences during the DesignThinkers Bootcamp week course and will guide you and your team on a specific topic during the process from doing Research to Designing Service Concepts and Implementation of these Concepts in complex organizations.


Together with the coaches, you will find answers to:

  • How can you successfully apply Design Thinking in solving complex business problems and societal challenges?
  • How can you build empathy inside an organization, use customer feedback, rate insights and translate them into implementable opportunities?
  • How can you thrive in the shifting and emerging markets, behavioural and technological complexities?
  • What are the fundamental principles of innovation and Design Thinking?
  • How can you create stakeholder and sponsor buy-in?
  • How DT can be used in redefining organisational value and value and Business model reinvention?

Besides the training program, participants will be handed out a toolkit, certificate and access to the DesignThinkers Academy Network environment.


Creativity, innovation ande design thinking leadership

Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

African innovation with design thinking

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

Innovation with design thinking

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

De Rembrandt Hotel,
172 Obafemi Awolowo Way,
Ikeja, Lagos

7-10 December 2020
Language: English
Maximum participants: Appr. 15


Ticket price: NGN 400,000

Prices include lunch, snacks and drinks.

Discounts available for teams signing up or NGO’s. Prices are exclusive of VAT.

BROOT Consulting: UBA (1007380111), Zenith Bank (1013121917)

Acceptable mode of of Payment: Direct transfer or certified Bank draft

BROOT Consulting: UBA (1007380111), Zenith Bank (1013121917)

Acceptable mode of of Payment: Direct transfer or certified Bank draft

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