High Energy Narrative Prototyping Course November 2020
This hands-on, 1-day course will give you the tools to turn service and experience concepts into detailed narratives that drive effective strategy and design. The exercises center on Narrative Prototyping, a unique “story-first” approach to design strategy that leverages the tools of storytelling to drastically reduce wasted time and effort during planning and prototyping.
You’ll learn the fundamentals of narrative structure from two veteran design writers and strategists. You’ll also learn to distinguish between brand, project, and user stories, and know when to use each. We’ll dissect several sample design stories, learning how they can be used to synthesize existing research findings and design concepts, and give shape to a more coherent, meaningful design solution.
Finally, you’ll craft your own Narrative Prototype, drawing on your own professional design challenges, resulting in a written artifact that can be taken back to your office or studio to align and direct next strategic steps.
If you often find yourself struggling to visualize complex, multi-touchpoint user experiences, or get large, varied project teams aligned, this course will add a powerful new tool to your design thinking toolbox.
WHAT WILL YOU LEARN?
Part 1: Stories as a Strategic Tool
Overview of the Narrative Prototyping approach, including discussion and analysis of several real-world examples. Explanation of different story types, elements of strong narrative, and the psychological underpinnings of the human preference for narrative as a communication format.
Part 2: Collaborative Storytelling and the Narrative Arc
Class and small-group exercises covering the mechanics of narrative and the collaborative writing process. Practice building stories to incorporate external details, and iterating in response to feedback.
Part 3: Creating Your Own Narrative Prototype
Individual or small-group exercises, designed to clarify current professional challenges and context that will form the basis of a Narrative Prototype, unique to your needs. These strategic stories will be reviewed by peers and facilitators, allowing for iterations that improve the final outcome, and give a template for future revision in a creative team environment.
Part 4: Using Narrative to Align Design Efforts
The last segment of the course focuses on using your Narrative Prototype to produce other useful artifacts, including Journey Maps, Service Blueprints, storyboards, visual and/or interactive prototypes, and UX and marketing copy.
WHO WILL FACILITATE?
Dr Olukunle A. Iyanda, is a skilled strategist, an experienced corporate educator who advises on demystifying and enabling innovation and organisational strategic agility.
Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.
Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.
The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.
About this Event
De Rembrandt Hotel,
172 Obafemi Awolowo Way,
17 November 2020
Maximum participants: Appr. 15
Ticket price: NGN 75,000
Prices include lunch, snacks and drinks.
Discounts available for teams signing up or NGO’s. Prices are exclusive of VAT.
BROOT Consulting: UBA (1007380111), Zenith Bank (1013121917)
Acceptable mode of of Payment: Direct transfer or certified Bank draft