Course Description

Online Design Thinking for Customer Experience April 2021

South Africa

The interactive online Design Thinking for Customer Experience Training is designed to equip you with the Design Thinking mindset, tools and skills to kick-start bold innovation. You will be working virtually in a small intimate group, on a customer-centred challenge under live guidance of our skilled facilitators.

With a combination of live classroom sessions, group assignments and homework you will gain practical knowledge and experience to apply Design Thinking in your daily work.

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Focus on how to implement Design Thinking in your daily work;
Live and personal guidance from our expert facilitators;
Learn to empathize with your customers to improve your proposition and strategy;
Develop your creative problem solving skills and mindset for innovation;
Increase your confidence for remote & multi-disciplinary collaboration.



You’ll be introduced to Design Thinking by directly working with a set of tools and methods under the guidance of our leading coaches, which you can then use immediately on user -centred challenges.

You will gain an understanding of the principles and mindsets that underpin Design Thinking, and obtain practical experience with Design Thinking’s key tools and processes. Armed with this new understanding, you’ll return to work with creative problem-solving techniques that you can share in a multi-disciplinary team.

All tools covered are made available, so that you can take these and start applying them in your work context.


Introduction session 1:
In our introductory session we will onboard you to the course. This is an opportunity to meet the other participants, outline your ‘Hopes & Fears’ for the session and learn the basics of radical collaboration online.  It will also give you your first introduction to Design Thinking principles and mindsets.

Session 2: Discovery through empathy
We get a deeper sense of the Design Thinking process and mindsets and how to set up a DT project.

We will start with a broad challenge and practice divergent thinking techniques that are grounded in empathising with stakeholders. We will cover story gathering and data collection techniques as we identify any assumptions and biases. We will do user research (as homework) and learn how to empathise with others (with a particular focus on techniques to use during social distancing)

Methods covered in this session: stakeholder map, user research, interviews and observation

Session 3: Sense-making
In this session learn how to make sense of data to get to customer insights. Based on the insights you’ve uncovered we will build a clear picture of what you know around the challenge, to eventually reframe this challenge.

Methods covered in this session: affinity mapping, personas, touch-points and opportunity mapping

Session 4: From Reframe to Novel Concepts
We make sure we have identified a problem worth solving (a promising opportunity). We reframe the challenge as a central focal point and focus on developing solutions. We will introduce various brainstorming techniques.

Methods covered in this session: opportunity statements, ideation methods, idea prioritisation

Session 5: Prototyping and Storytelling
This session really taps into your creative problem-solving abilities with rapid prototyping and testing of early-stage concepts. We practice storyboarding and building and presentation of prototype concepts through storytelling techniques.

Methods covered in this session: concept proposition, storyboarding, prototyping, importance of iteration

Session 6:  Consolidation and Certificates

In the final session, your final presentation of your prototypes takes place, after which we run an open conversation session.

This is a semi-structured open conversation session that will be partly shaped by the needs and interests of the participants. You’ll have the opportunity to share any challenges that you’ve encountered or foresee in applying design thinking moving forward. We will award your certificates of completion.


This course is for anyone who is new to Design Thinking and wants to get a foundational understanding and gain practical experience in applying its core principles and key methods. You may be from a corporate, independent consultancy, start-up, government department or academic institution. This is a practical, live course where you’ll experience Design Thinking in action with a focus on designing for Customer Experience (CX), this course format is less disruptive to regular work rhythm.


You will be guided through the Online Course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks to guide you on this online learning journey how to implement it within your working environment.

Robert Bloomis the Founder of DTG-SA and has been facilitating Design Thinking programs since 2011. Robert has facilitated Workshops with a number of Listed Companies on the JSE and around the world from Europe through the Middle East and across sub-saharan Africa. Robert’s diverse background and experience in business across the globe adds spice to this learning experience. Robert has a Masters in Business Administration at the Executive level specializing in Systems Thinking.

Jani de Kock is a qualitative market researcher. She has been listening to African consumers talk about their lives since 2003. Jani is a recognized researcher and in addition to regular projects for corporate clients she lectures at reputable learning institutions.

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About this Event

The course takes place in 6 sessions over 2 weeks:

Monday 12 April- Session 1
Wednesday 14 April- Session 2
Friday 16 April- Session 3
Monday 19 April- Session 4
Wednesday 21 April- Session 5
Friday 23 April- Session 6

Time: 9:00 AM – 12:00 PM (SAST)

Online platforms: Miro & Zoom
Language: English
Max. participants: 10


Early Bird Ticket Price R9 845,00 (for African citizens), until 28 Feb 2021

Regular Ticket Price R11 699,00 (for African citizens)

All prices exclude VAT (where applicable)

A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course.

Discounts available for teams signing up, non-profits and government organisations.


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