Course Description

Online Employee Experience Design Oct 2020

South Africa

On this Online Employee Experience Design training we will address questions such as, how can you develop a strategic employee-focused vision for HR? How can you create employee engagement? Interesting challenges where you can use Design Thinking at its best.

Design Thinking is entering the world of Human Resources Management more and more. This interactive Online Employee Experience Design training will equip you with the Design Thinking mindset and tools to design a human-centred organisation, where people feel recognised, motivated and engaged.

During the Online Employee Experience Design training, you will be working on an employee-focused challenge under live guidance of our skilled facilitators. With a combination of live Classroom Sessions, group assignments and homework you will gain practical knowledge and experience to apply Design Thinking in your daily work. As a result you will be able to create value to your human resources management.


Learn how to innovate in HR and create a human-centred organization;
Live and personal guidance from our expert facilitators;
Identify the priority personas (e.g., a manager, a newly recruit, an experienced hire, etc.) and design HR policies and tools from the lens of these personas;
Conduct a focused research within your organization to gather important insights, such as empathic interviews, focus groups or employee’s satisfaction surveys;
Identify the moments that matter to the employees, and create rewarding Employee Journey Maps of their employment experience;
Increase your confidence for remote & multi-disciplinary collaboration.


We strongly believe in learning-by-doing. The major part of this Online Employee Experience Design training will consist of hands-on work on a general HR related case, using the different Design Thinking tools. You will work in co-creation in a small team to learn from each other and to bring in the knowledge and skills of every participant to the table. The tools we will be using throughout the meet-ups are fundamental in Design Thinking and will teach you how to use empathy in designing new services for your end-user: the employee.

Aside from guiding you through the Design Thinking process, our expert facilitators will share their experience and tricks on how to implement Design Thinking in HR. That way you can start applying Design Thinking straight away.

Program 3-week Online Employee Experience Design Training (Certificate)

The Online Employee Experience Design training consists of 4 modules, focusing on the 4 stages of Design Thinking: Discover, Define, Design, Deliver. Each week consists of interactive Online Classrooms, followed by group work.

On  boarding
We find it very important that you feel comfortable, secure and motivated to work together for the upcoming weeks in this online learning environment. Therefore we have incorporated a short on boarding moment at the start of the first session.

Module 1: Discover
We kick off with an introduction to Design Thinking principles, tools and best practices. We dive into the challenge with tools such as Stakeholder Map, Mind Map and Affinity Map. After successfully completing Design Research, we wrap up the Discovery Phase by creating strong Personas.

Module 2: Define
This module is dedicated to finding interesting opportunity areas: understanding frustrations, anger and problems to find problems that are worth solving. created empathy: understanding the end-user’s needs, frustrations and ambitions. Using the Customer (or Employee) Journey Map we identify impactful moments within their decision-making process. With that knowledge we reframe the challenge into Problem Statements.

Module 3: Develop
Now we have a good understanding of the problem area, it’s time to develop new solutions. Ideation! We will work with several ‘divergent thinking’ tools and cluster these ideas in an Idea Priority Map. The following step will be to prototype these ideas using  Service Scenarios and artefacts.

Module 4: Deliver
The final week will focus on testing the Prototype and improving the concept. It’s the end of the first Double Diamond loop. This iterative process will be concluded by making a strong Pitch. We conclude our Classroom sessions with time to reflect and develop your personal implementation plan.

After completing the 3-week program and assignments you can celebrate your achievement of becoming a true Design Thinker! You will receive your personal Design Thinkers certificate and access to all tools and materials.


No previous experience with Design Thinking is required for the Online Employee Experience Design training.

Teams working in HR departments from different industries who want to lead innovation and act more human-centered;
Individuals from HR looking for new tools to structure their innovation and collaboration processes;
Professionals in HR who want to stretch their creative problem solving skills;
HR Managers who want to discover what Design Thinking can offer their team in being more employee-centered.


You will be guided through the Online Employee Experience Design training by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks to guide you on this online learning journey how to implement it within your working environment.

Robert Bloomis the Founder of DTG-SA and has been facilitating Design Thinking programs since 2011. Robert has facilitated Workshops with a number of Listed Companies on the JSE as well as in Dubai and Kuwait. Robert’s diverse background and experience in business across the globe adds spice to this learning experience. Robert has a Masters in Business Administration at the Executive level specialising in Systems Thinking.


About this Event

Length: 3 weeks, 5 contact hours per week & homework

Time: 2:00 PM – 4:30 PM (SAST/CET)

Monday, 5 October: Onboarding
Wednesday 7 October: Session 01 Discover
Monday 12 October: Session 02 Define
Wednesday 14 October: Session 03 Develop
Monday 19 October: Session 04 Deliver
Wednesday, 21 October: Session 05 / Close-out

Online platforms: Miro & Zoom
Language: English
Max. participants: 10


Early Bird Ticket Price R8999 (for African citizens), until 5 September 2020

Regular Ticket Price R9999 (for African citizens)

For international, we follow the pricing of Amsterdam:

Early Bird Ticket Price € 1.095,00

Regular Ticket Price € 1.195,00

All prices are intended excluding VAT.

A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course.

Discounts available for teams signing up, non-profits and government organisations.

Contact southafrica[@]

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