Course Description

3-Day LIVE-ONLINE Design Thinking Intensive May 2020 SOLD OUT

Wash, DC
May 18, 2020. Washington, DC.

This 3-Day LIVE-ONLINE Design Thinking Intensive is a unique opportunity for you to learn design thinking principles and practices that can help you identify and prioritize strategic business opportunities, improve customer satisfaction, break down silos, and energize teams. And you will be learning how to do design thinking in a completely online environment from leading expert coaches and facilitators.

At DesignThinkers Academy, we believe in learning by doing and the power of human-centered design as a strategic and competitively differentiating tool. The DT Intensive is a high energy, deep-dive training, combining hands-on learning with personal coaching.  You will walk away equipped with the tools and methods needed to implement design thinking in your organization.


This course is designed for people who want to kick-start their learning journey to become proficient design thinkers, and for experienced designers and innovation professionals. The course will help you to sharpen your knowledge and acquire new tools and perspectives on human-centered design. For newbies to the world of design thinking the DT Intensive course will serve as a deep-dive immersion in a new way of working and thinking, and equip you with the tools you need to lead innovation initiatives in your career.

Participants will learn to do design thinking in a live online environment, which is critical in these times and will remain an essential additional skill that few will posses.

Participants in this course typically include a diverse set of product managers, innovation leads, change management professionals, HR leaders, university professors, consultants, freelancers, business coaches and many more. If you are in a role where you need more engaged teams, deeper customer insights, faster time to market and a proven methodology to drive innovative solutions to complex problems, this course will help boost your progress in those areas and more.


During this 3-day experience, you’ll learn why, when, and how to conduct ethnographic research, build personas, create customer journey maps, identify value exchange among stakeholders, analyze product-service ecosystems, develop design prototypes, run field tests and rapidly iterate on concepts.

You will also work closely with three different expert day-coaches and your fellow participants to grapple with questions like:

  • How to successfully implement design thinking in a fast-paced business environment, especially if there’s little capacity or appetite for change?

  • How to build greater empathy in your organization in order to identify and address the needs & wants of your customers, employees, and other stakeholders?

  • How to increase your tolerance for failure and create an environment where you learn faster?

  • How to create a sustainable culture of innovation by design?

  • What tools, methods and platforms work best to do all of the above in an online-only environment.

The 3-Day DT Intensive course has been crafted for leaders who are seeking new ideas, methods, and strategies for addressing the complex challenges facing their organizations and communities.

Often described as a human-centered approach to innovation, design thinking and human-centered design are being used across the globe in a wide range of settings and industries, including public and private corporations, non-profits, universities, and government agencies. We will share stories and case studies of how this methodology has been applied, such as:

  • Co-creating solutions with partners and customers.

  • Developing new products and services that meet the real needs of real people.

  • Designing experiences focused on attracting and retaining customers and/or employees.

  • Solving complex, multi-stakeholder problems where the traditional approach simply doesn’t work.


All course activities will be held online through a combination of live ‘classroom’ or plenary meetings, and small team breakout sessions.

Pre-Course – WELCOME (11 May)

  • Introduction to design thinking and human-centered design

  • Get to know your facilitation team, course overview

  • Homework: suggested pre-course reading and research


  • Introduction to DT Intensive design challenge

  • Research Masterclass covering methods and techniques for conducting both in-person and online research

  • Research analysis, develop insights, identify opportunity areas, debrief the day

Day 2 – DESIGN & IDEATION DAY (19 May)

  • Design Masterclass

  • Reframe the design challenge

  • Ideation, idea selection, prototype concepts


  • Business Masterclass

  • Develop product-service system and business model

  • Field test concepts, iterate prototypes, final concept presentations

  • Personal development planning, course debrief

Post-Course – FOLLOW-UP (4 weeks after course)

  • Concept review with course coaches

  • Open Q&A

  • Personal development sharing


Our team of expert coaches and facilitators will share their experiences during the Bootcamp and will guide you and your workshop team as you solve a real-world design challenge, from the research phase to designing concepts. We will cover strategies for implementing new solutions using Design Thinking in organizations.

Emma Jeffries, PhD (Research & Insights Coach) is a design researcher and strategist who has co-authored two books on design thinking. Her prior work includes organizational design, user research and service design in six countries, where she guided organizations of different sizes to develop continuous learning and growth-focused cultures. She recently completed a four-year project with the UK government building innovative empathy programs to foster inclusive cultures and improve employee experience. Emma recently relocated to Portland, OR, where she is focusing on design research and empathy programs.

Mariana Cavalcanti (Design & Ideation Coach) has deep experience designing experiences in a variety of sectors and organizations from mid-sized to large Fortune 500 organizations. Mariana has extensive experience working on both the client side and from within agencies to design digital and offline experiences. She brings a wealth of contextual experience to bear as a designer, consultant, educator and speaker working across all levels of organizations to drive change through design-oriented approaches.

Chris Baer is an expert in human-centered design at the intersection of leadership, innovation and talent development. He has led complex global initiatives spanning brand creation or revitalization, digital product design, enterprise innovation strategy, and talent development solutions. Chris held executive positions at a global hospitality company, an international marketing firm and consulted to Fortune 500s and start-ups on product and UX strategy. In addition to his consulting, executive coaching and entrepreneurial work, Chris is an accomplished artist and deejay.


Our team of facilitators will focus continuously on your teams’ progress as you go through the different activities of the Design Thinking process.

Marc Bolick leads the US office of DesignThinkers Group, working to help clients find creative solutions to complex problems and to embed design thinking as a strategic advantage in their organizations. With over 20 years of experience in various aspects of product and service design, Marc has worked in a variety of sectors and clients including General Electric, Michelin, SAP, Coca-Cola, Qualcomm, Bank of America, Electrolux, Master Card, the US Agency for International Development, the US Food and Drug Administration, and a variety of early-stage companies.

Ezequiel Williams is a business strategist, service designer, ethnographer, and innovation consultant passionate about helping organizations better understand their customers and create offerings that people want and drive brand loyalty. He works with leaders to solve complex problems using a combination of design thinking, anthropology, and business tools to create value for organizations’ customers as well as their employees.

Steve Bosak is an innovation facilitator and instructor for DesignThinkers Group based in Washington, DC. He has helped non-profit and private sector clients learn and apply design thinking to their organizational challenges. Steve earned a Masters in Environmental Management and has more than 20 years of experience with national and international environmental non-profits, U.S. and foreign government natural resource agencies, and private sector energy firms. He has applied his innovation facilitation skills to develop biodiversity policies, education programs, internet outreach tools for advocacy groups, and new services and products.

Bre Przestrzelski, PhD seeks to empower others through design. A bioengineer turned designer by training and experience, at both Clemson University (BS, MS, and PhD in bioengineering with an emphasis in orthopaedic device design) and Stanford University (University Innovation Fellow), Bre now coaches a global community of learners through the Hasso Plattner Institute of Design (, IDEO U, and countless non-academic institutions. Bre enjoys creatively crafting engaging learning experiences with a variety of audiences– some of their favorites include lived experience experts in human sex trafficking, innovation executives at North American Honda, and biomedical students in Tanzania. In their spare time, Bre chases sunsets, takes a learner’s mindset to longboarding and surfing, and fails miserably at cooking.

Our main objective is to provide you with hands-on tools that you can apply immediately to your work.

As part of the training program you will receive a set of design thinking tools, a certificate of completion, and access to the DT Academy alumni network.

We strive for nothing short of a transformational experience for participants. You will acquire a deeper knowledge of core design thinking tools and methods, a better understanding of your strengths and weaknesses, and overall professional & personal growth.

About this Event

Location: LIVE-ONLINE ‘classroom’ and breakout team sessions

Date: May 18-20, 2020

Time: 9:00 am – 5:00 pm USA Eastern Daylight Time

Language: English

Maximum participants: 25


Download this Letter to Manager template to help you make the case for this course.


Early Bird Ticket price: $2,600 $1,900 (1-time pilot rate)
until May 6th, 2020

Regular Ticket Price: $2,925 $2,100
until May 13th, 2020

Registration price includes access to online video conferencing and collaboration applications. Each participant will receive our 130 page Design Thinking Toolkit methods book and PDF versions of the tools used in the 32 methods covered.

A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course.

Discounts available for multiple people from the same organization, non-profits, academic and government organizations.