Course Description
Co-Creation and Design Thinking in Sales 2-Day Workshop
This 2-day program brings you the latest best practices on how to co-create value with your customers and develop new business opportunities. Learn how Design Thinking can be applied to engage with your customers and redesign the sales process of the future.
* Currently only available as in-company training. Contact Darryl to find out more.
Early Bird Price
Pricing Available on Request
Length
2 day
Language
English
Standard Price
AUD$1900 / NZD$2100
Involvement
8 hours a day
Course Type
In-person
About this course
In a market where products and services are rapidly becoming commodities, the conventional approach to selling is in need of a radical mindset change. Sales professionals have to become much more strategic in their approach, focusing on co-creating value rather than selling value. The result is a better understanding of your customer’s business challenges, unlocking new sales opportunities.
In this course, you will learn how Design Thinking, value co-creation, innovation and sales converge, creating new business development strategies with customers. The program combines academic theory and a hands-on exercises, with cases from various industries to explain the theory and learn how to apply it.
What will you learn?
Get ahead of the competition by exploring new ways to co-create together with your customers rather than selling value to your customers. During this journey you’ll work closely with a unique team of highly experienced Sales and Design Thinking practitioners in finding answers to the following questions: Why is the world for sales professionals changing? How does this impact your job as a sales professional? Which tools can help you?
Meet your instructors
Darryl McClay
Managing Partner Senior Facilitator DT Academy ANZ
Darryl is a highly experienced business leader, executive coach and design thinking practitioner who has used human centred design & storytelling throughout his career to build a successful values-based marketing communications agency & inspire positive change for the organisations he supports through his coaching & mentoring.