CASE: ING
Accelerating Innovation processes for Financial Services (ING Group)
How can we support ING in a human-centred way improving services in the financial industry?
ING is preparing for the future regardless of the speed of change. Therefore, with facilitation by DesignThinkers, we accelerated an innovation process that embeds the users’ perspective in product & service development. As a result, we successfully combined Lean, Agile & Scrum with Design Thinking. In this manner, we empowered ING to bring relevant solutions to the market faster.
ACCELERATORS, CAPABILITY & TEAM BUILDING
1000+ PEOPLE REACHED
THE NETHERLANDS, SPAIN, GERMANY & ROMANIA
ING DRIVEN INNOVATION
How can we support ING in the adaptation of a human-centered perspective to improve services in the financial industry?
DesignThinkers Academy collaborated with ING to co-create an internal innovation process embedding the users’ perspective in new service development. Consequently, DesignThinkers Academy trained a team of ING employees that will foster a more human-centered perspective within the organization.
Furthermore, DTA also guided the ING Accelerator teams to develop, test and implement new services. As a result, DesignThinkers Academy designed all of the tool which were used for the individual workshops, guidelines, toolkits, Accelerator programs and flows.
METHODOLOGY
How to successfully combine Design Thinking, Lean, Agile & Scrum? With the PACE methodology, ING is prepared for the future, whatever the speed of changes
may be. As a result, the combination of methods enables us to bring relevant solutions faster to the market. Watch the explanatory video for an elaboration of the process.
"The DT Bootcamp was a real transformation. Highly recommended to anyone who wants to understand what DT is really about."
PRAISE
Our clients love working with us because our approach is not cookie cutter or dogmatic. For this reason, we invest in building a relationship with you. Hence, this allows us to gain a
deeper understanding of your organization, stakeholders and the broader context of the challenge. Consequently, we design a customized approach together.
"The training course with top professionals from the Design Thinking field and the hands-on approach inspired my work as a human-centered design consultant. A wonderful experience."
