Course Description

2-Modules Online Customer Journey Mapping (Certificate)

Gain a deeper understanding of how this qualitative Design Research Customer Journey Mapping tool can improve your customers’ experience in a live online classroom setting.

This interactive online course will equip you with a basic understanding of one of the most important tools in Design Thinking; the Customer Journey Mapping Tool.

You will be working virtually in classroom sessions, followed by group work under live guidance of our skilled Facilitators. We strongly believe in ‘learning-by-doing’ and providing you with hands-on tools. After the course, you will be able to apply Customer Journey Mapping right away in your daily work.

The Customer Journey Mapping Course is also available in our Amsterdam Studio, where we can safely welcome a limited amount of participants for some hands-on, ‘learning-by-doing’ fun. Click here to learn more.

Same fun & interactive classroom experience, now live & online

DesignThinkers Academy Amsterdam

KEY BENEFITS

Online, interactive introduction into Design Thinking;
Understand the benefits of using Customer Journey Mapping in defining opportunities for your customers;
Live and personal guidance from our skilled Facilitators;
Gain insights into human-centered ways of working;
Learn how to effectively implement Design Thinking tools such as Personas & Customer Journey Mapping in your daily work.

OUR APPROACH

During this course, you will meet with your fellow participants and Facilitators in two 2.5-hour online classroom sessions. A major part of this online course consists of hands-on work on a general challenge using key tools in Design Thinking. You will 

work in co-creation in small teams to learn from each other and incorporate the knowledge and skills of participants from diverse backgrounds and industries. Our expert Facilitators will teach you how to use empathy while working for your end-users.

PROGRAM

This Customer Journey Mapping Course is all about the customers’ perspective; stepping into their shoes, discovering their perceptions and the larger context they live in. We will show you how Customer Journey Mapping helps you to get a deeper insight into customer needs, behavior, experience, motivation and desired outcomes.

With a combination of 2 live classroom sessions and group assignments, you will gain practical knowledge and experience on how to apply Customer Journey Mapping in your daily work. The course consists of 2 modules of 2.5 hours.

Module 1:
Starting off with onboarding to the platforms we are using, then jumping right into the introduction and the theory of Customer Journey Mapping. Creating Personas based on prepared Design Research. Focusing on Customer Stages and Actions.

Module 2:
Diving deeper into the Customer Journey Mapping tool. Defining the Emotional Status and Touchpoints. Working towards pinpointing Opportunity Areas to Reframe the initial challenge of the customer.

Certificate
After completing the Customer Journey Mapping Course and assignments we hand out a personal certificate. All tools and materials will be available after the course for personal use.

PARTICIPANT PROFILE

Teams from different industries who want to work more human-centered;
Individuals working in the fields of HR, IT, Marketing, etc. who are looking for a new tool to structure qualitative research;
Professionals who want to incorporate the Design Thinking mindset in their way of working.

FACILITATORS & COACHES

Tim Schuurman is Co-owner and Senior Facilitator at DesignThinkers Academy Amsterdam. He has extensive experience in designing and implementing product/service concepts and has an MBA & MSc in Business and Financial Management.

Marcello Risolo is an Italian and Swedish Service Designer and Facilitator at the DesignThinkers Academy Amsterdam team. He focuses on the visual aspects of our offering. 

Daphne Lamberts is Service Development Lead at DesignThinkers Academy Amsterdam. She optimizes and implements DesignThinkers’ course content and delivers the methodology of DT in an informative and creative way towards clients and participants. 

CERTIFICATE

After successful completion of the 2-Modules Online Customer Journey Mapping Course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.

Sample_Certificate

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

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Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.

The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.

About this Event

Dates: Look at ‘choose your location’ on the right for more information regarding upcoming course dates or browse our calendar

Tickets

Take a look at the course dates for more information about locations, local pricing and VAT regulations.

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Course leaflet