Copy of 2-Modules Online Customer Journey Mapping Training (Certificate)
Gain a deeper understanding of how this qualitative Design Research Customer Journey Mapping tool can improve your customers’ experience in a live online classroom setting. This Customer Journey Mapping Course will equip you with a basic understanding of one of the most important tools in Design Thinking; the Customer Journey Mapping Tool.
Early Bird Price
€ 295,00 (limited)
2.5 hours per session
About this course
This Customer Journey Mapping Course is all about the customers’ perspective; stepping into their shoes, discovering their perceptions and the larger context they live in. We will show you how Customer Journey Mapping helps you to with gaining deeper insight into customer needs, behavior, experience, motivation and desired outcomes.
With a combination of 2 live classroom sessions and group assignments, you will gain practical knowledge and experience on how to apply Customer Journey Mapping in your daily work. The course consists of 2 modules of 2.5 hours.
What you'll learn
Starting off with onboarding to the platforms we are using, then jumping right into the introduction and the theory of Customer Journey Mapping. Creating Personas based on prepared Design Research. Focusing on Customer Stages and Actions.
Diving deeper into the Customer Journey Mapping tool. Defining the Emotional Status and Touchpoints. Working towards pinpointing Opportunity Areas to Reframe the initial challenge of the customer.
After successful completion of the 2-Modules Online Customer Journey Mapping Course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.
We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.