Course Description

2-Day Design Thinking Fundamentals Course, Zagreb, September 2021

(Croatian spoken) Join us on the first high-energy 2-day Design Thinkers Academy Fundamentals course organised in Zagreb that will give you a basic understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be on hands-on and ‘Learning-by-Doing’ by using various tools like Stakeholder Mapping, Customer Journey Mapping, and Prototyping.

Early Bird Price

€ 490,00 until September 5th, 2021


2 days



Standard Price

€ 590,00


8 hours per day

Course Type

In person

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Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?


On the first day, we will go through a short and interactive introduction to Design Thinking. What is it, where does it come from? What are the main ‘Schools of Thought’ within Design Thinking? What are the key case studies? What are the challenges? Where can you find more information?


The major part of the two days, however, will be spent on hands-on work on the case using the different tools. It is really ‘learning by doing’, because that is at the core of Design Thinking. The tools we will practice are fundamental in Design Thinking.

During the course you will be working on a general case but you can also bring in your own case or challenges and reflect during the course on how you would integrate design thinking in your own case.


Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. Using this tool, you already will get a more detailed insight into the services being provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, while trying to reach the desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. Simple visualization techniques are being introduced.

Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Also, role play is a powerful way of prototyping.

All tools will be handed out after the session and are free of use.

This video gives you a glimpse on our Facilitation Trainings with global companies:


You will be guided through the Fundamentals Course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks on how to implement the knowledge in your organization.

Ana Jeličić, experienced business consultant and trainer, with a consistent background in assisting start-ups and business developments, teaching entrepreneurship and leadership practices within corporate environments, and a partner of Design Thinkers Academy Adriatic.

Nikola Kalinović is a marketing and branding professional with strong experience in assisting companies to define their brand & business strategy, helping them to transform into agile brands of the future. He is also a partner of Design Thinkers Academy Adriatic.

Irena Domjanović is an experienced marketing professional. After her successful career in the telecommunications industry, where she managed marketing, sales, and customer experience functions in some of the biggest telecom companies in Croatia, she co-founded Digital IQ, a company dedicated to helping companies thrive in the new economy where she is a managing partner and senior consultant.

Ivana Conjar is a business psychologist with more than a decade of experience in managing MBA programs and executive education programs for leaders. She began her career in executive education as the head of recruitment of the MBA program at the Cotrugli Business School. Later, as the Head of Business Development of the e-Leadership MBA program at Algebra University College, she was one of the program architects. In collaboration with the Kelley School of Business faculty team, she had the opportunity to develop new program formats, in-house seminars, and workshops.


After successful completion of the 2-Day Design Thinking Fundamentals course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker Practitioner. All tools and materials will be available after the course for personal use.

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Choose your session


Request Incompany

Tailor-made coaching around your challenge