Course Description
0.5-Day Design Thinking Effective Storytelling Course (Certificate)
Story is one of the primary mediums through which we communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to create impactful connections, allowing us to re-imagine and co-create the future. You will discover how design thinking and storytelling converge to create customer-centered opportunities. You will learn about the performance, science, and structure of storytelling, including how to choose the right story to tell. Practical tools will be introduced to help you foster an innovative and collaborative mindset.
Early Bird Price
100 JOD
Homework
No preparation time
Language
English
Standard Price
140 JOD
Involvement
Half day
Course type
In person
About this course
Activation into the craft of storytelling offers a deeper understanding of why story matters, what it means to ‘think in story’ and how to apply storytelling to influence an audience.
Is the message you communicate about your product, service or idea presented in a way that is memorable and impactful? Do you understand your audience so that you are able to connect to your customers or stakeholders needs and share their story? Are you willing to take bigger risks in the way you make creatives choices about your story delivery?
What you'll learn
Program
Storytelling Principles and Structures
The link with DT, ABT, Hero’s Journey
10:30 Building blocks for Impactful Stories
Audience Map, Storytelling Framework, 6 word stories
12:00 Presentations
Speakerscorner, feedback, Q&A
13:00 Certificates Ceremony
Participant profile
This course is designed for:
Managers or Team Leaders...
…seeking for hands-on training how to incorporate storytelling to support organisational goals and to better connect to customers and stakeholders
(Digital) Marketing experts...
…looking to use storytelling in their daily work to create true impact with customers and stakeholders
Product/Service Designers...
…who want to learn more about storytelling in product/service design, grasp a better understanding of the audience and present in a memorable and impactful way
No previous experience or knowledge required
Meet your coaches
Our expert Facilitators have extensive experience in implementing approaches such as Design Thinking and Agile in organizations and will share their experience and practical examples during the course.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Nisreen Kabariti
Managing Partner & Facilitator
Nisreen is the founder of Design Thinkers in Jordan, with extensive experience in design and collaborated with numerous international clients. She is also a certified design thinking facilitator.
Certificate
After successful completion of the course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement. All tools and materials will be available after the course for personal use.
