Course Description

2-Day Design Thinking Applied to People Strategies & Employee Experience (Certificate)

In today’s fast-paced world, staying ahead means adapting quickly and HR needs to proactively design the future of work. This high-energy 2-Day Design Thinking Applied to People Strategies Course will provide you with a core understanding of how you can apply the Design Thinking principles to Employee Experience challenges. The course will also be enriched by Masterclasses of HR professionals sharing learnings and approaches  of People Strategy Projects.

Early Bird Price



No preparation time



Standard Price



2 days, 8 hours a day

Course type


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Tailor-made coaching around your challenge

About this course

Deploying successful strategies for employee experience (EX) can generate significant benefits for your organization, including improved business outcomes, increased employee satisfaction, and enhanced innovation.

If you want to win outside, you should start inside. As we all know, the success of a company is defined by the customer experience (CX), but the customer experience is delivered by your employees.

This 2-Day Design Thinking Applied to People Strategies Course will immerse you into the latest thinking and best practices on Design Thinking. Design Thinking applied to people strategies can help organizations create a more engaging and human-centered employee experience. Our team is built up of seasoned practitioners in both the Design and People areas, with a track record of successful strategy implementation in leading companies, delivering tangible results.

This course is suited for people teams who want to gain more insights in Design Thinking so that they could apply this framework to build engaging experiences in their organization.

How can you develop an employee-focused vision?
How can you design experiences that will have impact on the well-being and engagement of employees?
How can you create “stickiness” of processes and products that the people team designs and implement?

These are just some of the questions we will tackle during this course, along with other business challenges that can be applied with the user in mind.

What you'll learn

Discover the tools and techniques you need to design the Employees’ Experience that will work best in your organization. With personal coaching and feedback, you’ll be able to use your strengths to innovate in your organization.

Day 1: Employee Experience Start-up Game

Introduction to Design Thinking
DT Principles and how they apply in the people function
Research methods
Empathy as a key skill, not just a phase of the design process
Prototyping and Testing
Ideation techniques
Driving innovation and building HR products like a product owner

Day 2: Storytelling and Masterclasses

Storytelling Tools and Techniques
HR Leader Masterclasses: real-world applications of Design Thinking and CX (customer experience) in EX (employee experience)

Bringing it all together: apply the new skills in a real life scenario

Participant profile

This course is designed for:

People & Culture Managers...

…looking for new tools to structure their employee journey and collaboration processes

Managers or Team Leaders...

…who want to discover how Design Thinking can unlock employee engagement

Head of Employee Experience...

...seeking to design the future of work and shape a creative environment for employees

Meet your coaches

You will be guided through the course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks on how to implement the knowledge in your organization.

Catalina Schveninger

Managing Partner London & Senior Consultant

Business and HR leader turned consultant, Catalina Schveninger uses her passion and expertise to enable organizations to achieve their mission through people strategies and culture. In her 25 years in the people function, her experience covers a wide range of industries, including SaaS, e-commerce and telco, all with extensive global footprint.

Tim Schuurman

Co-Owner DesignThinkers Academy Amsterdam

As co-owner of DT Academy, Tim has extensive experience in designing and implementing concepts, holding a MBA & MSc in Business and Financial Management.

Alastair Gill

HR Specialist & Growth Expert

Alastair Gill, former Head of People at giffgaff, now leads Alchemy Labs, a top-notch agency specializing in leadership, culture, and growth. With a wealth of HR expertise, he offers innovative strategies to empower organizations and leaders for enhanced business success. Through speaking engagements, Alastair shares his award-winning methods for fostering engaged and motivated employees, driving superior outcomes.

Adela Cristea

Co-Founder DesignThinkers Academy Eastern Europe

Co-Founder and Facilitator at DT Academy Eastern Europe. She is an experienced business consultant teaching entrepreneurship and leadership within corporate environments.


After successful completion of the 2-Day Design Thinking Applied to People Strategies course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.


Contact us

Choose your session


Request Incompany

Tailor-made coaching around your challenge