1-Day Customer Journey Mapping Workshop
This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology. The focus of this course will be on this hands-on part, learning by doing. The tool we will practice on this course is: Customer Journey Mapping.
A short and interactive introduction into Design Thinking. What is it, where does it come from and why now? What are the challenges? What are the main ‘Schools of Thought’ within Service Design? What are the key case studies? Where can you find more information?
LEARNING BY DOING
The focus of the course will be on this hands-on part, learning by doing. The tool we will practice on these dates is: Customer Journey Mapping. We will prepare some interesting challenges and personas and we will train on mapping the Customer Journey: the interaction of the customer with the service. This allows us to step into the customer shoes. It shows us the customer’s perceptions and the larger context in which we play a part. It lets us be emerged in their world, their reality. Get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What are people really trying to achieve? How are they trying to achieve this? What do they use and in what order? Why do they make a choice? What are they experiencing, feeling, while trying to reach the desired outcome?
A customer journey map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organisational structures and context. The tool can be used with customers or management, employees and other stakeholder or, even better, in a mix.
This qualitative design research tool will provide you with customer insights to improve the customer’s experience. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.
All tools will be handed out after the session and are free of use.
This video gives you a glimpse on our Design Thinking Trainings with global companies:
Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.
Besides the training program you will be handed out a toolkit, certificate and access to the DT Academy Network virtual environment.
The end result is aimed at a transformation of the participants, knowledge of tools and methods, a deep understanding of the value of design, and professional & personal growth.
About this Event
Location: DesignThinkers Academy, Wellington or Auckland
Dates: Look at ‘choose your location’ on the right for more information regarding upcoming course dates or browse our calendar
Maximum participants: 20
Early Bird Ticket Price NZ $750
Available up until 4 weeks from workshop dates
Regular Ticket Price NZ $900
Prices are excluding GST.
Your ticket includes a healthy and delicious lunch plus snacks and beverages throughout the day. All tools and materials are also available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course.
Please note that times and dates may change. Any changes will be communicated directly with people who have already registered.
If you have any other questions regarding this online course or its ticketing, then please contact us through email.