Course Description

2-Week Online Strategic Storytelling Course

This highly interactive online course is designed to erase the mystery surrounding storytelling practices and introduce participants to the fundamentals of applied narrative. By using practical examples and insights into the storytelling crafting process, this experiential course will equip you with an understanding of how to ‘think in story’.

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Standard Price



4 x 2 hour sessions

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About this course

This 2-week Strategic Storytelling Course consists of 4 modules, focusing on all aspects of storytelling relevant to furthering your understanding of the value of it. You will be equipped with the practical tools required to apply this knowledge.

Each week consists of interactive Online Classroom sessions and tips to start applying and implementing what you’ve learned. A follow-up call will provide you with the opportunity to reflect on the course and ask final questions to your Facilitator. This way, you will be able to immediately implement your newly acquired skills into practice.


Story is one of the primary mediums through which humans communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to communicate meaning and create emotional connections with your audience. Through story you begin to humanize your message and gain trust in your audience. Based on this understanding, by creating and telling stories, we begin to re-imagine and co-create the future.

During this course you will experince first hand techniques related to the following:

How design thinking, innovation and story converge to design customer-centered opportunities;
The performance of storytelling;
The science of story and the technical considerations for crafting a story, including story structure and the types of stories you might choose to tell;
Practical tools to support an innovative and collaborative mind-set, by drawing on a range of creative techniques and practices;
How to apply story to improve your presentations, speeches or sales pitches;
How to apply story to the way you speak about yourself and the brand you represent.


Learn why story matters, what it means to ‘think in story’ and how to apply it in practice in your own work context;
Experience story harvesting techniques, role play, improvisation and other creative techniques to tell stories that resonate;
Experience a collaborative dynamic with other professionals from diverse contexts;
This course is a blend of story conversations, experiences and activations.


Brand owners who are looking for fresh and innovative ways to communicate their messages

Design Thinking practitioners who want to use storytelling to research and design new prototypes

Customer Experience Designers, User Experience Designers and Service Designers who want to use storytelling to design new products, services and experiences

Anyone interested in the creative practice of personal and business transformation


Get to understand how to ‘think in story’ and why storytelling is fast becoming an essential skillset for anyone wanting to influence an audience in some way;
Our main objective is to provide you with hands-on tools that you can use immediately the next day in your working environment.

Meet Your Instructors

Darryl McClay

Managing Partner DT Academy NZ & AUS and also Partners with other Design Thinking Facilitators

Darryl combines his design thinking expertise with his leadership experience to help people and organizations become more human-centered and focused on creating meaningful experiences.

We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

Contact us

Choose your session


Request Incompany

Tailor-made coaching around your challenge