Surviving in a volatile and complex emerging economy requires superior customer experience and satisfaction. This workshop will empower participants with tools for solving a wide range of challenges in the area of customer experience that are present in their operating environment. The objective of this design thinking workshop is designed to apply Design Thinking methodology to improve customer experience in an emerging economy like Nigeria and give competitive advantage to the participating organisations.

Digital transformation comes with complex and highly undefined problems. Therefore, the pursuit of a digital transformation strategy for a competitive edge can be daunting because of internal and external factors that can significantly complicate, derail, hinder and delay the achievement of organisational goals. Some of the known challenges to effective deployment of digital strategies include resistance to change, lack of a clear vision, data overload and utility, rigid development processes, and business models that are continually being re-evaluated. Design Thinking may be the right answer you are looking for. It is a human-centred and forward thinking tool that helps tackle these fuzzy problems by using a fluid, flexible, hands-on approach in interacting with consumers and developing user-driven solutions.

The Design Thinking Workshop for Innovation Leadership offers a unique team of internationally recognized and highly experienced Design Thinking practitioners from the business, design and academic world. A combination of Master Classes and in-depth knowledge of Service Design Thinking Tools and Methodology. ‘Learning by Doing’ at the Design Thinking Workshop for Innovation Leadership in Lagos, Nigeria has a main objective to Build Design Thinking capabilities in Innovation Leaders.