Course Description

2-Week Online Strategic Storytelling Course (Certificate)

This highly interactive online course is designed to erase the mystery surrounding storytelling practices and introduce participants to the fundamentals of applied narrative. By using practical examples and insights into the storytelling crafting process, this experiential course will equip you with an understanding of how to ‘think in story’.

Early Bird Price

€ 495,00


No preparation time



Standard Price

€ 595,00


2 weeks, 2.5 hour per session + follow-up

Course type


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About this course

This 2-week Strategic Storytelling Course consists of 4 modules, focusing on all aspects of storytelling relevant to furthering your understanding of the value of it. You will be equipped with the practical tools required to apply this knowledge. 

Each week consists of interactive Online Classroom sessions and tips to start applying and implementing what you’ve learned. A follow-up call will provide you with the opportunity to reflect on the course and ask final questions to your Facilitator. This way, you will be able to immediately implement your newly acquired skills into practice.  

What you'll learn

Our expert facilitators will teach you the various aspects of storytelling including the compelling scientific rationale behind storytelling, the economic benefit of storytelling, structure and frameworks, components of a good story and choices for effective delivery.

Make an impactful message

Attention is a scarce resource in today’s modern context and storytelling is an effective way to make one’s message impactful and memorable.

Powerful tool for empathy

Story facilitates emotional connection between people and appeals to our humanity.

Improve collaborative dynamics

Through storytelling we improve collaborative dynamics and shape organizational culture. Used strategically, stories hold the power to engage people and inspire action.

Imagination & Storytelling

Through imagination and storytelling, we can all become co-creators of the future as well as of a new and compelling narrative that supports our goals, desires and dreams.

Participant profile

This course is designed for: 

Managers or Team Leaders...

…seeking for hands-on training how to incorporate storytelling to support organisational goals and to better connect to customers and stakeholders

(Digital) Marketing Experts...

…looking to use storytelling in their daily work to create true impact with customers and stakeholders

Product/Service Designers...

…who want to learn more about storytelling in product/service design, grasp a better understanding of the audience and present in a memorable and impactful way

No previous experience or knowledge required

Meet your coaches

You will be guided through the Online Course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and know the tips & tricks to guide you on this online learning journey how to implement it within your working environment.

Colin Skelton

Senior Facilitator DTA South Africa

Colin is a senior design thinking facilitator with a masters in dramatic arts. He helps people innovate by using applied theatre (improv) in organizational contexts.

Jeroen van der Weide

Partner DesignThinkers Academy Amsterdam

Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.


After successful completion of the 2-Week Online Strategic Storytelling Course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Strategic Storyteller. All tools and materials will be available after the course for personal use.

COVID-19 Protocol

At DesignThinkers Academy, we take our social duty very serious when it comes to protecting the health of our valued participants and dear team members. For this reason, participants interested in joining us at our Creative Studio in Amsterdam are more than welcome, if you are able to provide:
A) Digital COVID Certificate (QR code);
B) Proof of a negative PCR-test, within 24 hours of the first day of training;
C) Proof that you recovered from COVID-19 less than 6 months ago.

If a participant cannot comply with the above mentioned requirements, they will not be able to participate in the course. Our goal is to create a safe environment in which we can continuously stimulate creativity and allow all participants and facilitators to feel comfortable.

Contact us

Choose your session


Request Incompany

Tailor-made coaching around your challenge