Course Description

1-Day High-Energy Customer Journey Mapping Course

This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology with focus on Customer Journey Mapping.

Early Bird Price

€ 495,00


1 day



Standard Price

€ 545,00


7 hours a day

Course Type


Choose your session


Request Incompany

Tailor-made coaching around your challenge

About this course

We will show you how Customer Journey Mapping helps you to get a deeper insight into customer needs, behaviour, experience, motivation and desired outcomes. After a short introduction on Design Thinking, you will be practicing how to use Design Thinking tools, and specifically Customer Journey Mapping, by working on a real challenge.

A Customer Journey Map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organisational structures and context. The tool can be used with customers, management, employees and other stakeholders. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.

Meet your instructors

You will be guided through the course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and can share how to implement it in your organization or team.

Daryl Lim

Co-Founder & Senior Facilitator DesignThinkers HK & Singapore

Daryl Lim brings 15 years of experience in designing and creating a wide range of people related solutions

David Chung

Co-Founder & Senior Facilitator DesignThinkers HK & Singapore

He has 20 years of experience in consulting and training. He was the Head of SGS Academy HK and Head of Enterprise Learning at Dun & Bradstreet HK.

Inno Man

Sales Innovation Expert & Dean HK Innovation Management

He has 20 years of experience in strategic sales & corporate management. He was the CEO of GET Holdings Limited and PuraPharm Corporation Impart Group.

Wayne Ho

Co-Founder & Senior Facilitator DesignThinkers HK & Singapore

He has been in the Education industry for over 17 years now and has been in working through the ranks from IT, Sales & Marketing, Facilities Management and Human Resources.

COVID-19 Protocol

At DesignThinkers Academy, we take our social duty very serious when it comes to protecting the health of our valued participants and dear team members. For this reason, participants interested in joining us at our Creative Studio in Amsterdam are more than welcome, if you are able to provide:
A) Digital COVID Certificate (QR code);
B) Proof of a negative PCR-test, within 24 hours of the first day of training;
C) Proof that you recovered from COVID-19 less than 6 months ago.

If a participant cannot comply with the above mentioned requirements, they will not be able to participate in the course. Our goal is to create a safe environment in which we can continuously stimulate creativity and allow all participants and facilitators to feel comfortable.

Contact us

Choose your session


Request Incompany

Tailor-made coaching around your challenge

Course leaflet