Paving the way for an agile customer-centric approach of working
How can we focus on understanding the AkzoNobel customers at the core and gain a deeper understanding of their motivations and needs?
AkzoNobel has always been a very product-driven company: the quality and performance of our products have a high standard. However, based on customer’s trends and expectations we see a clear need to make a shift. The collaboration with DesignThinkers Academy resulted as one of the core elements in helping to drive innovation. Breaking traditional methods and boost new ways of working, combining Agile & Design Thinking. Below you can read Case AkzoNobel.
DESIGN THINKING TRAINING, AGILE CAPABILITY PROGRAM & CREATIVE LEADERSHIP NETWORK
350+ PEOPLE REACHED
INTRODUCING A NETWORK FOR CREATIVE LEADERSHIP
To create awareness around Design Thinking, DesignThinkers Academy introduced a network for Creative Leadership as a movement to make the transition to customer-focused working.
This took place in the form of Creative Leadership sessions with people from the innovation team as well
as colleagues outside this team.
"Why did we not apply Design Thinking earlier at ISO? A very powerful methodology. Great investment to accelerate career development."
BALANCED VALUE EXCHANGE BETWEEN AKZONOBEL AND DESIGNTHINKERS ACADEMY
AkzoNobel has always been a very product-driven company: quality and performance of our products have a high standard. However, based on customer’s trends and expectations we see a clear need to make a shift. We have to focus on understanding customers at the core; getting a deep understanding of their motivations and needs. We are making a clear transition in this, not only to maintain business for the long time, but also to develop new value propositions and business models that are highly relevant for our customers.
"The DT Bootcamp was a real transformation. Highly recommended to anyone who wants to understand what DT is really about."
Our clients love working with us because our approach is not cookie cutter or dogmatic. We invest in building a relationship with you, gaining an understanding of your
organization, your stakeholders and the broader context of the challenge. Then, together we design a customized approach for you.