Course Description

2-Day Co-creation and Design Thinking in Sales Training Course (Certificate)

This 2-day program brings you the latest best practices on how to co-create value with your customers and develop new business opportunities. Learn how Design Thinking can be applied to engage with your customers and redesign the sales process of the future.

Early Bird Price

€ 1.495,00 (limited)


2 days



Standard Price

€ 1.595,00


8 hours a day

Course type


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Tailor-made coaching around your challenge

About this course

In a market where products and services are rapidly becoming commodities, the conventional approach to selling is in need of a radical mindset change. Sales professionals have to become much more strategic in their approach, focusing on co-creating value rather than selling value. The result is a better understanding of your customer’s business challenges, unlocking new sales opportunities.

In this course, you will learn how Design Thinking, value co-creation, innovation and sales converge, creating new business development strategies with customers. The program combines academic theory and a hands-on exercises, with cases from various industries to explain the theory and learn how to apply it.

What will you learn?

Get ahead of the competition by exploring new ways to co-create together with your customers rather than selling value to your customers. During this journey you’ll work closely with a unique team of highly experienced Sales and Design Thinking practitioners in finding answers to the following questions: Why is the world for sales professionals changing? How does this impact your job as a sales professional? Which tools can help you?

For more information view Sales 2020 Vision.

Meet your coaches

The training offers a unique team of highly experienced Sales and Design Thinking practitioners with a strong business, design and academic background. They will act as coaches and Facilitators and take you on a journey of transformation on a personal, professional and organizational level.

Regis Lemmens

Founder & Consultant in the Future of Sales

is the founder of Sales Cubes, a consulting firm which helps sales organizations to innovate and co-create value with their customers. He is a professor in Sales and Sales Management and teaches at business schools.

Tim Schuurman

Co-Owner DesignThinkers Academy Amsterdam

Co-owner at DT Academy, has extensive experience in designing and implementing concepts, holding a MBA & MSc in Business and Financial Management.

COVID-19 Protocol

At DesignThinkers Academy, we take our social duty very serious when it comes to protecting the health of our valued participants and dear team members. For this reason, participants interested in joining us at our Creative Studio in Amsterdam are more than welcome, if you are able to provide:
A) Digital COVID Certificate (QR code);
B) Proof of a negative PCR-test, within 24 hours of the first day of training;
C) Proof that you recovered from COVID-19 less than 6 months ago.

If a participant cannot comply with the above mentioned requirements, they will not be able to participate in the course. Our goal is to create a safe environment in which we can continuously stimulate creativity and allow all participants and facilitators to feel comfortable.

Contact us

Choose your session


Request Incompany

Tailor-made coaching around your challenge

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