Course Description

2-Modules Online Customer Journey Mapping Training (Certificate)

Gain a deeper understanding of how this qualitative Design Research Customer Journey Mapping tool can improve your customers’ experience in a live online classroom setting. This Customer Journey Mapping Course will equip you with a basic understanding of one of the most important tools in Design Thinking; the Customer Journey Mapping Tool.

Early Bird Price

€ 295,00 (limited)


2 weeks



Standard Price

€ 345,00


2.5 hours per session

Course type


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About this course

This Customer Journey Mapping Course is all about the customers’ perspective; stepping into their shoes, discovering their perceptions and the larger context they live in. We will show you how Customer Journey Mapping helps you to with gaining deeper insight into customer needs, behavior, experience, motivation and desired outcomes.

With a combination of 2 live classroom sessions and group assignments, you will gain practical knowledge and experience on how to apply Customer Journey Mapping in your daily work. The course consists of 2 modules of 2.5 hours.

What you'll learn

You will be working virtually in classroom sessions, followed by group work under live guidance of our skilled Facilitators. We strongly believe in ‘learning-by-doing’ and providing you with hands-on tools. After this interactive online course, you will be able to apply Customer Journey Mapping right away in your daily work.

Module 1

Starting off with onboarding to the platforms we are using, then jumping right into the introduction and the theory of Customer Journey Mapping. Creating Personas based on prepared Design Research. Focusing on Customer Stages and Actions.

Module 2

Diving deeper into the Customer Journey Mapping tool. Defining the Emotional Status and Touchpoints. Working towards pinpointing Opportunity Areas to Reframe the initial challenge of the customer.

Meet your coaches

You will be guided through the Online Course by our highly skilled Facilitators. They have years of experience in working with Customer Journey Mapping and know the tips & tricks to guide you on this online learning journey how to implement this specific tool within your working environment.

Jeroen van der Weide

Partner DesignThinkers Academy Amsterdam

Jeroen is Partner & Senior Facilitator, facilitating teams and designing creative processes and brainstorm sessions. HE has a MA in Dutch Theatre, Film & Communications

Daphne Lamberts

Service Development Lead DesignThinkers Academy Amsterdam

Daphne is Service Development Lead and optimizes courses content and is an enthusiastic facilitator of (online) programs with a MA in Concept Development & Trend Research.

Marcello Risolo

Design Lead DesignThinkers Academy Amsterdam

Marcello is Design Lead at DesignThinkers with an Italian/Swedish background and a degree from TU Delft and Politecnico Milan.

Tim Schuurman

Co-Owner DesignThinkers Academy Amsterdam

Co-owner at DT Academy, has extensive experience in designing and implementing concepts, holding a MBA & MSc in Business and Financial Management.


After successful completion of the 2-Modules Online Customer Journey Mapping Course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use.


We can also offer you a tailor-made coaching program designed around your specific team objectives to guide you through the DT process.

, Please reach out to us for more information

Contact us

Choose your session


Request Incompany

Tailor-made coaching around your challenge

Course leaflet