Course Description
2天 设计思维课程-ESG影响力策略 (2025年3月1日)
概述 | Overview
在 ESG 环境中,设计思维的应用以其将传统商业实践转化为符合当代社会期望的可持续模式的能力而著称。我们正面临着不同的全球挑战:气候变化、生物多样性丧失、不平等的加剧,如何从线性经济转型到循环模式,以及如何平衡经济需求与社会需求。随着企业越来越重视可持续性和社会责任,设计思维的整合成为一种强大的方法论,它强调以人为本的方法,以创新的问题解决方式来应对复杂的社会和环境挑战。
设计思维使组织能够应对 ESG 挑战的复杂性,将其从单纯的合规义务转变为创造价值和竞争优势的机会。设计思维植根于同理心、迭代和协作的原则,强调对利益相关者需求的深刻理解,从而促进推动可持续性、社会公平和道德治理的解决方案。这种以人为关键中心不仅可以推动创新,还能在利益相关者之间建立信任和责任制,使设计思维成为旨在推动有意义变革的组织中发挥关键作用。
这个为期 2 天的“设计思维 – ESG 影响力策略”课程,将使您很好地理解如何应用设计思维原则来构建有效的 ESG 策略,从而带来积极影响。
The application of design thinking within ESG contexts is notable for its capacity to transform traditional business practices into sustainable models that align with contemporary societal expectations. Our world faces different global challenges: climate change, biodiversity loss, growing inequality, transitioning from a linear economy to a circular one, and balancing economic needs with societal needs. As businesses increasingly prioritize sustainability and social responsibility, the integration of design thinking has emerged as a powerful methodology that emphasizes a human-centered approach that leverages innovative problem-solving to address complex social and environmental challenges.
Design thinking enables organizations to navigate the complexities of ESG challenges, transforming them from mere compliance obligations into opportunities for value creation and competitive advantage. Rooted in the principles of empathy, iteration, and collaboration, design thinking emphasizes a deep understanding of stakeholder needs, thereby fostering solutions that promote sustainability, social equity, and ethical governance. This human-centered focus not only enhances innovation but also builds trust and accountability among stakeholders, making design thinking a crucial asset for organizations aiming to drive meaningful change.
This high-energy 2-Day Design Thinking for Impactful ESG Strategies will give you a good understanding of how you can apply the Design Thinking principles to build effective ESG strategies for positive impacts.
课程目标 | Course Aim
该课程旨在赋予参与者在应对复杂的环境和社会挑战时,如何运用设计思维方法、所需的思维方式和技能,通过纳入以人为本的视角、培养创造力、拥抱迭代过程、鼓励共同创造和协作以及验证解决方案。
设计思维使企业能够以更全面、创新和可持续的方式应对 ESG 挑战,您也可以缩小范围,作为企业行动计划的参考,并逐步实施战略和解决方案。
This program is designed to empower participants with the mindset and skill sets necessary for tackling complex environmental and social challenges and spearheading sustainable product and service innovation within their organization, utilizing Design Thinking Methodology.
By incorporating a human-centered perspective, fostering creativity, embracing an iterative process, encouraging co-creation and collaboration, and validating solutions. Design Thinking enables companies to address ESG challenges in a more holistic, innovative and sustainable manner, and as well you can narrow them as a reference for your corporate action plan with steps forward on implementing the strategies and solutions.
目标参与者 | Targeted participants
- ESG 领域工作人士:专为渴望扩展其创意解难能力以应对 ESG 框架内挑战的个人。
- 商业领袖:希望提高组织 ESG 绩效、创新有效性或实现可持续转型的领导者。
- 创新团队:负责领导 ESG 战略、组织转型或改进计划的团队领导者。
- ESG working professionals: designed for individuals eager to expand their creative problem-solving capabilities in tackling challenges within the ESG framework.
- Business leaders: leaders looking to enhance organizational ESG performance, innovation effectiveness or for a sustainable transformation.
- Innovation teams: team leaders responsible for leading ESG strategies, organizational transformation or improvement initiatives.
证书 | Course Certificate
在完成课程及所有相关练习后,参与者将获得设计思维国际学院(DesignThinkers Academy)颁发的设计思维基础课程 (Design Thinking Fundamentals Training Course) 数字证书和设计思维执行师 (Design Thinking Practitioner)数字徽章。
Upon completing the course and all related exercises, participants will receive a Digital Certificate of Design Thinking Fundamentals Training Course and Digital Badge of Design Thinking Practitioner from the Design Thinkers Academy.
早鸟优惠
RMB 6,500(2025年1月31日或之前报名)
课程长度
课程合共 2天
教学语言
普通话,配以简体中文教材
标准价格
RMB 7,000
学习时数
每天上课 7小时(共 14 课时)
学习模式
实体课程(上海)
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Please note that other hubs may have an adjusted programme. Click on ‘read more’ to find more information.
关于本课程 | About the course
课程目标:完成本课程后,参与者将能够:
- 掌握设计思维原则和框架:深入了解设计思维原则、价值观以及双钻模型执行框架,用于解决复杂问题、推动产品或服务创新以获得有效的解决方案,并在 ESG 框架内产生积极影响。
- 平衡人工智能、大数据和同理心:学习如何在以人为本的创新项目中,实现人工智能、大数据分析和同理心之间的最佳平衡。
- 构建并领导 ESG 梦之队:了解如何组建和领导来自不同学科或部门的 ESG 和内部利益相关者团队,培养成长型思维和高水平共创的文化,以建立具影响力的 ESG 战略和实施的所有权和责任感。
Course Objectives: upon completion of this program, participants will be able to:
- Master Design Thinking Principles and Framework: Gain a thorough understanding of Design Thinking principles, values, and the Double Diamond Model execution framework for tackling advanced problem-solving tasks, driving product or service innovations for effective solutions, and bringing positive impacts within the ESG framework.
- Balance AI, Big Data, and Empathy: Learn how to achieve an optimal balance between artificial intelligence, big data analysis, and empathy within human-centered innovation projects.
- Build and Lead ESG dream team: Understand how to assemble and lead teams of ESG and internal stakeholders from various disciplines or departments, fostering a culture of growth mindset and high-level co-creation to build ownership and accountability for impactful ESG strategies and implementation.
What you'll learn
你将学习 | What you will learn
这个互动课程旨在为您提供推动大胆创新所需的设计思维心态、工具和技能。您将参与到包含高度互动环节的动态学习之旅,最终通过小组协作来解决以人为本的挑战。我们恪守“边做边学(learning-by-doing)”的理念,确保所教授的概念的实际应用和即时实施。
This interactive course is designed to equip you with the Design Thinking mindsets, tools and skills necessary to drive bold innovations. Engage in a dynamic learning journey that includes highly interactive sessions and culminates in collaborative group work focused on addressing a human-centered challenge. Our commitment to a “learning-by-doing” philosophy guarantees practical application and immediate implementation of the concepts taught.
课前准备 | Pre-course Preparation
在课程开始之前,参与者将收到一套课前阅读的学习材料,以培养对设计思维概念的初步理解。这一准备阶段旨在帮助参与者培养准备就绪的心态,并通过利用提供的课前材料最大化学习效果。
Before the course begins, participants will receive a set of pre-learning materials, to foster a preliminary understanding of Design Thinking concepts. This preparatory phase is designed to help participants develop a readiness mindset and maximize their learning effectiveness by utilizing the pre-course materials provided.
第一阶段:探索阶段 | Session 1: Discover Stage
在这一阶段,参与者将学习全面掌握挑战中的人为因素,通过“利益相关者网络图”技术探索谁会受到您的企业在ESG方面的影响。此外,他们将通过运用“设计调研 ”方法,深入理解关键利益相关者,与用户感同身受 。进一步,参与者将利用 “意义构建” 技巧,来揭示他们面临的挑战的根本原因。
In this session, participants will learn to fully grasp the human aspects of challenges and explore who is impacted by environmental, social and governance aspects by your business - through “stakeholder mapping” technique. Additionally, they will deepen their understanding of key stakeholders by employing “Design Research” methods to empathize with users. Furthermore, participants will utilize “sense-making” techniques to uncover the root cause of the challenges they face.
第二阶段:界定阶段 | Session 2: Define Stage
第二阶段,参与者将通过“人物角色开发”技术,学习识别用户的主要痛点和期望。此外,他们将通过分析客户旅程图来练习确定关键的痛点和期望。最后,参与者将学习使用“问题陈述设计”技术,将挑战重新构建为各种机会。
In this session, participants will learn to identify the major pain points and expectations of users through the “Persona Development” technique. Additionally, they will explore and gather evidence, practice determining critical pain points and expectations by analyzing the “Customer Jounrey Map”. Finally, participants will learn to reframe the challenge into various opportunities using the “Problem Statement Design” technique.
第三阶段:发展阶段 | Session 3: Develop Stage
在这一阶段,参与者将掌握多种创意思维技巧和工具。他们将体验到共创的力量,在多个层面上产生突破性的创意想法。之后,他们将学习如何运用“点子优次分析图”工具,有效筛选出最具潜力的创意。
In this session, participants will practice various techniques and tools for ideation. They will experience the power of co-creation to generate breakthrough ideas at multiple levels. Afterwards, they will learn how to select the most promising ideas using the “Idea Priority Map” tool.
第四阶段:交付阶段 | Session 4: Deliver Stage
在这一阶段,参与者将学习如何应用“快速原型技术”,例如使用“服务场景图”将选定的创意转化为原型。同时,他们还将掌握“推介技巧”,以专业的方式展示他们的解决方案。
最后,通过运用“ACES分析”技术,参与者将能够分析他人的反馈,以此来进一步优化和完善他们的方案,增强他们的迭代能力并有效地改进创意。
In this session, participants will learn to transform their selected ideas into prototypes using “rapid prototyping techniques”, such as the “Service Scenario Map”. Additionally, they will employ “pitching techniques” to professionally present their solutions with the value proposition of ESG.
Finally, participants will analyze feedback from others to further refine their solutions using the “ACES analysis” technique, enhancing their ability to iterate and improve their solutions effectively.
课后辅导 | Follow-up Session
课后辅导旨在帮助参与者克服在日常工作环境中应用设计思维技术时的相关挑战。这种支持对于将学习经验、技能和知识,能够有效地转化为实际工作中的具体成效至关重要。
Participants will benefit from the post-course follow-up sessions designed to assist them in overcoming challenges related to applying Design Thinking techniques in their daily work environments. This support is crucial for translating the learning experience into practical workplace performance.
Meet your coaches
我们的导师均为经验丰富、持有国际认证的设计思维专家。他们将分享在创新项目和组织变革中,成功实施设计思维的丰富经验与行之有效的策略。这种实用的教学方法将帮助您能够迅速地将设计思维原则应用到您的日常工作环境中。
蔡馨阅 女士 (Ms. Angel Choy)
设计思维国际学院 认可导师
钟大为 先生 (Mr. David Chung)
设计思维国际学院 中国总校院长,设计思维国际学院 认可导师
证书 | Course Certificate
在完成课程及所有相关练习后,参与者将获得设计思维国际学院(DesignThinkers Academy)颁发的设计思维基础课程 (Design Thinking Fundamentals Training Course) 数字证书和设计思维执行师 (Design Thinking Practitioner)数字徽章。证书是通过基于区块链的全球认证管理系统安全发行。完成认证后,您可以作为认证设计思维实践者,在社交媒体分享您的成就。
Upon completing the course and all related exercises, participants will receive a Digital Certificate of Design Thinking Fundamentals Training Course and Digital Badge of Design Thinking Practitioner from the Design Thinkers Academy. These credentials are securely issued through a blockchain-based global certification management system and for you to share your achievement and new status as a Certified Design Thinker on social media platforms.
Choose your session
Other locations
Please note that other hubs may have an adjusted programme. Click on ‘read more’ to find more information.