Course Description

2-Day Design Thinking Fundamentals Course, Bucharest, October 2020 (RO)

(Romanian spoken) This high energy 2-day Fundamentals course in Bucharest will give you a basic understanding of the Design Thinking principles, key tools & framework. The course is all about hands-on and ‘Learning-by-Doing’ approach, so that you gain practical knowledge and experience to apply the DT mindset and process in your daily work.

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Tailor-made coaching around your challenge

Learning and working alongside DT facilitators and early adopters teammates

Opportunity to understand and use DT tools on a real case

Discovering the potential of the DT approach for various challenges across industries

Finding the value of  human-approach in generating  innovative solutions

Enjoying a dynamic and fun learning experience

Design Thinking is the glue between all disciplines

Design Thinkers Academy Eastern Europe


You’ll be introduced to Design Thinking by directly experiencing a set of tools and methods under the guidance of our  facilitators, which you can then use to shape and improve the services you offer. 

You will gain a foundational understanding of the principles and mindsets that underpin Design Thinking, and you will gain practical experience with Design Thinking’s key tools and processes. Armed with this new understanding, you’ll return to work with an approach that reaches for more engaging, open-minded, expansive and human-centric solutions. 

All tools covered will be made available to youso that you can take these and start applying them the very next day after the course on your personal or work life. 


Design thinking has a human-centered core. It encourages organizations to focus on the people they’re creating for, which leads to better products, services, and internal processes. When you sit down to create a solution for a business need, the first question should always be what’s the human need behind it?


Stakeholder Mapping provides you with an overview of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the underlying services provided by the stakeholders

Personas are used as the basis for Customer Journey Mapping. Finding out about the objectives, behavior, attitudes of people is very important for developing improvements or innovations of the services provided.

Customer Journey Mapping allows us to get a deeper insight into customer needs, perception, experience and motivation. It will answer questions like: What and why are people really trying to achieve? How are they trying to achieve this? What are they experiencing, feeling, fears etc. while trying to reach the desired outcome?

Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. Simple visualization techniques are being introduced.

Prototyping is done to be able to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego. Also, role play is a powerful way of prototyping.


After completing the program and assignments you can celebrate your achievement of becoming a true Design Thinker. All tools and materials will be available after the course for personal use. A certificate from DesignThinkers Academy is awarded to participants who successfully complete the course.


The major part of the two days will be spent on hands-on work on the case using the different tools. It is really ‘learning by doing’, because that is at the core of Design Thinking. The tools we will practice are fundamental in Design Thinking.

During the course you will be working on a general case, but you can also bring in your own case or challenges and reflect during the course on how you would integrate design thinking in your own case.

This videos give you a glimpse on our Facilitation Trainings with global companies:


Julien Zidaru, Partner and Facilitator at DesignThinkers Academy Eastern Europe, has almost 20 years background in management & business consultancy and also strong experience in facilitating and developing Service Design Thinking training sessions.

Diana Simion is trainer and marketing research consultant, with a PhD in communication studies and strong background in academic and marketing research, psycho-sociology and communication studies.


Contact us

Choose your session


Request Incompany

Tailor-made coaching around your challenge