Course Description

1-Day High-Energy Customer Journey Mapping Training Course (Certificate)

This high-energy 1-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology with focus on Customer Journey Mapping.

Early Bird Price

319 JOD


No preparation time



Standard Price

395 JOD


1 day, 8 hours a day

Course type

In person

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Tailor-made coaching around your challenge

About this course

We will show you how Customer Journey Mapping helps you to get a deeper insight into customer needs, behaviour, experience, motivation and desired outcomes. After a short introduction on Design Thinking, you will be practicing how to use Design Thinking tools, and specifically Customer Journey Mapping, by working on a real challenge.

A Customer Journey Map is built up layer by layer. We start ‘above water’, with the customer and slowly dive deeper and deeper into the organisational structures and context. The tool can be used with customers, management, employees and other stakeholders. The toolkit will be handed out after the training so you can start applying the tool immediately to your own business case.

Participant profile

This course is designed for:

Freelancers and consultants...

…looking to better advise their clients on commerce or customer-related challenges

Managers and Team Leaders...

…who want to discover the benefits of working with Personas & Customer Journey Mapping in their daily work

Young Professionals (individuals)...

…who want to discover how to use Personas & Customer Journey Mapping in their daily work

Government Policy Makers...

...who want to gain key insights into the implementation of Personas & Customer Journey Mapping

No previous experience or knowledge required

Meet your coaches

You will be guided through the course by our highly experienced Facilitators. They have years of experience in working with Design Thinking and can share how to implement it in your organization or team.

Nisreen Kabariti

Managing Partner & Facilitator

Nisreen is Founder of Design Thinkers in Jordan. Skilled in turning creative concepts into reality, she ventured into training to demonstrate the practical applications of design thinking.

Jeroen van der Weide

Partner DesignThinkers Academy Amsterdam

Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.

Tim Schuurman

Co-Owner DesignThinkers Academy Amsterdam

As co-owner of DT Academy, Tim has extensive experience in designing and implementing concepts, holding a MBA & MSc in Business and Financial Management.

Contact us

Choose your session


Request Incompany

Tailor-made coaching around your challenge

Course leaflet