Course Description
Salesforce | 1-Day Design-led AI Agent Development Course (Certificate)
Do your customers ask where to start with AI? Are they feeling overwhelmed by the speed of change in the AI space?
This 1-day, design-led, AI-augmented course gives you a fast and impactful way to support them. You’ll learn how to use Design Thinking to help clients identify where and how to begin their AI Agent development journey. The course also equips you with a ready-to-use workshop format that you can immediately apply in your own client engagements.
Homework
No preparation time
Language
English
Standard Price
795,00 €
Involvement
1 day, 8 hours
Course type
In person
We craft with a Designer’s Mindset
Our goal is to unlock your challenges and create lasting impact. With our practical approach, we empower you to lead change, providing the tools to identify beneficial opportunities and nurture valuable solutions.

About this course
This one-day program is designed for Solution Engineers and other customer-facing professionals at Salesforce who want to strengthen their Design-Led capabilities.
You’ll learn to use a focused set of tools to facilitate a 1-day session with clients, helping them uncover ideas for AI Agent solutions based on prioritized customer insights. The process is enhanced by AI to boost both efficiency and creativity.
Throughout the course, you’ll explore how AI can support each stage of the Design Thinking process, from research to prototyping, using your preferred Generative AI tools. By the end of the day, you’ll feel confident and equipped to run this workshop format with your clients right away.
What you'll learn
The program of the day:
Introduction to AI in Design Thinking
Overview of how AI tools can enhance the Design Thinking process.
Briefing and Research with AI
Utilizing AI for in-depth investigation and analysis.
Persona Creation using AI
Crafting engaging and realistic personas with the help of AI.
Problem Statement and Ideation
Applying AI for generating and refining creative ideas.
Prototyping with AI
Visualizing prototypes using advanced AI tools like Dall-E 3.
Testing and Delivery
Employing AI for testing prototypes and finalizing design projects.
Building custom GPT Models
Learning how to easily build repeatable customer GPTss tailored for specific design needs.
Participant profile
This course is designed for:
Innovators...
…eager to incorporate AI into their creative workflow, enhancing innovation and efficiency in the design thinking process.
Tech-Savvy Marketers...
…focused on leveraging AI for transformative storytelling and advanced customer engagement strategies.
Transformation Consultants...
…interested in deepening their understanding of AI integration to elevate their existing design thinking skills and methodologies.
Meet your coaches
Our expert Facilitators have extensive experience in implementing approaches such as Design Thinking and Agile in organizations and will share their experience and practical examples during the course.
Tim Schuurman
Innovation consultant & AI Expert
Co-owner of DT Academy, Tim is a visionary leader at the intersection of innovation and AI-driven transformation. Holding an MBA and MSc in Business and Financial Management, he designs intelligent, scalable solutions and equips organizations with the tools to integrate AI into their workflows.
Sterre van der Laken
Design Thinking & AI Lead, Salesforce
Sterre van der Laken is an innovation expert and Programs and Strategy Lead at the Salesforce AI Centre, where she drives design-led AI programs and immersive experiences that help customers navigate the evolving AI landscape.
Richie Brondenstein
Data Strategy Consultant, Data & AI Architect
From the start of his career, Richie has guided startups and enterprises through various challenges related to data. He chose to establish Exploring Data in order to assist organizations in their journey of discovering the possibilities that data & AI can offer.
Daphne Lamberts
Head of Capability Building DesignThinkers Academy Amsterdam
Daphne is Head of Capability Building and optimizes courses content and is an enthusiastic facilitator of (online) programs with a MA in Concept Development & Trend Research.
Jeroen van der Weide
Partner DesignThinkers Academy Amsterdam
Jeroen is a Partner & Senior Facilitator at DT Academy. He is a driving force when it comes to facilitating teams, designing creative processes, and brainstorm sessions. He has an MA in Dutch Theatre, Film & Communications.
Certificate
After successful completion of the course, participants are awarded a DesignThinkers Academy Certificate and you can celebrate your achievement. All tools and materials will be available after the course for personal use.
