About Us
Get to know us better.
DesignThinkers was founded over 20 years ago in the Netherlands by Tim Schuurman with a clear mission: to help organizations design services that put people at the center. What began in Amsterdam has since evolved into a global network, with teams now based in the UAE, and an expanding network across the region. We specialize in Design Thinking training, AI-powered innovation, and co-creation workshops that support governments and businesses in translating strategy into meaningful, citizen-centric services.
Our team combines global reach with invaluable local expertise, working for clients such as FedEx, PMO UAE, Saudi DGA, Tamimi Markets, Coca-Cola, Rainforest Alliance, PIF, ING, Novartis, MDLBEAST, Michelin, PwC, Salesforce, Emirates NBD, and Bloomberg Philanthropies. Our programs guide participants in making informed decisions about which directions to pursue while mastering practical techniques to drive innovation. By fostering a learning environment that supports growth, we help build motivated, innovation-ready teams and create lasting connections.
“A refreshing and engaging experience that went beyond my expectations.”
Tupo Muocha, UNICEF
Creating value for you and your clients.
Our courses equip participants with the tools and mindset to drive innovation by combining Design Thinking with future-focused strategies, including the responsible use of AI. They learn to uncover valuable insights and develop solutions that are tested and validated with customers, employees, and key stakeholders. With a focus on practical application, participants strengthen their ability to think creatively, leverage emerging technologies, and solve complex challenges with confidence.
Designed to inspire and challenge, our programs create space for individuals and teams to explore new ideas and apply them in real-world settings. This learn-by-doing approach supports not only innovation but also strategic implementation and long-term impact. Our courses also integrate the latest AI applications and help develop the skills needed to lead change and build a culture of continuous learning.
Why choose us?
DesignThinkers Academy stands out due to its comprehensive services, strong focus on human-centered innovation, and ability to integrate digital and AI transformation. This makes them highly relevant for companies and governments looking to innovate while also strengthening their culture and team capabilities. The combination of consultancy, training, and facilitation allows them to maximize their impact and drive long-term change across various markets.
“Why did we not apply Design Thinking earlier? Great investment to accelerate career development.”
Boris Maggia, ISO
Are you ready to take your innovation skills to the next level this year?
We invite you to have a look at our extensive Course Catalogue, meticulously designed to empower all professionals. Discover a complete overview of all courses provided at our DesignThinkers Academy Amsterdam studio, on the ground in Saudi Arabia, as well as online. We are proud to offer a wide variety of courses and project services to support your team in kick-starting innovation and creativity in a dynamic environment.
All of our courses have been updated to incorporate the latest tools and developments, such as the latest AI techniques and sustainable business models. Benefit from the extensive knowledge of our dynamic network of Global Experts, teaching you the tricks to make innovation stick and ensure success.
“If you want to drive change with new ideas within corporate landscapes… this course is super powerful.”
Gijs de Vries, ServiceNow
